MARKETING 160 – MODULE 5
                          CONSUMER BEHAVIOUR,
                     PRICING AND FORECASTING
                                      With Duane Weaver
                Please organize yourself into your team tables
                Prepare for iRAT
                                                                                                        MODULE FIVE
                                                                                          CONSUMER BEHAVIOUR,
                                                                                    PRICING AND FORECASTING
          • iRAT
          • tRAT
          • Write Appeals
          • Team Exercise 1 – Consumer Behaviour Impacts on Consumption
          • Team Exercise 2 – Pricing Strategies – Choosing the most appropriate
          • BREAK 
          • Exercise 3 – Forecasting – estimating demand and profitability
          • Exercise 4 – Forecasting Assignment – next steps – where to get data?
          • REVIEW TERM TEST
                                                                                                                                    REVIE
         OUTLINE          iRAT          tRAT       APPEALS      EXERCISE 1   EXERCISE 2     BREAK       EXERCISE 3    EXERCISE 4      W
                                                                                                                           I-RAT
          • You will have 5 minutes to complete the 5 question individual Readiness 
             Assessment Test
                                                                                                                                    REVIE
         OUTLINE          iRAT          tRAT       APPEALS      EXERCISE 1   EXERCISE 2     BREAK       EXERCISE 3    EXERCISE 4      W
                                                                                                                           I-RAT
                                                  2:30
                                                  4:00
                                                  1:30
                                                  3:30
                 TIMES UP!
                                                  1:00
                                                 3:00
                                                 2:00
                                                  5:00
                                                  0:30
                                                  4:30
                                                                                                                                    REVIE
         OUTLINE          iRAT          tRAT       APPEALS      EXERCISE 1   EXERCISE 2     BREAK       EXERCISE 3    EXERCISE 4      W
                                                                                                                           I-RAT
          TIME IS UP!
                                                                                                                                    REVIE
         OUTLINE          iRAT          tRAT       APPEALS      EXERCISE 1   EXERCISE 2     BREAK       EXERCISE 3    EXERCISE 4      W