The rural marketing of any product in rural 
    area or out side the city is known as rural 
    marketing.
   Rural market are become important for 
    economic growth of any organization 
    because rural customers is more then 
    urban customers in developing country.
   It is planning and implementation of 
    marketing function for rural areas.
   Introduction
   Simple and easy to use product
   Less advertisement require
   Sensitive price
   Attract easily
   More customers
   Market growth
   Traditional outlook:
   marketing mix
   Characteristics of Rural Marketing
    Education profile less
    Low income group
    Occupation mostly agriculture based
    price sensitive 
    psychologically emotional 
    imitational 
    Characteristics of Rural Customers
   cultural Factors
   Social Class
    Social and Cultural Environment
    Population
   Occupation
   Literacy Level
     
   Influencing Factor
   Increase income
   Increase competition
   Small scale industry
   Change life style
   Technological change (computer market)
   Increase awareness
   Socio and Economic Change In 
   Rural India By Marketing