CONTENT 
   Introduction
   Evolution of Green Marketing
   Why Green Marketing?
   Benefits of Green Marketing
   Popularity and effectiveness
   Evolution of Green Marketing
   Green Marketing Mix
   Five simple rules of green marketing
   Conclusion
   References 
   INTRODUCTION
   Green marketing is typically practiced by 
    companies that are committed to sustainable 
    development and corporate social responsibility. 
   More organizations are making an effort to 
    implement sustainable business practices. They 
    recognize they can make their products more 
    attractive to consumers, while also reducing 
    expenses in packaging, transportation, energy 
    and water usage, and more. 
   WHAT IS GREEN MARKETING? 
  Green marketing involves companies promoting their 
  products or services in a way that showcases their eco-
  friendliness. 
  •
  Alternate name: Eco-marketing, environmental 
  marketing 
  When a company showcases its eco-friendliness, that may 
  include products: 
  •
  Manufactured in a sustainable fashion 
  •
  Not containing toxic materials or ozone-depleting 
  substances 
  •
  Produced from recycled materials or able to be recycled 
  •
  Made from renewable materials 
  •
  Not making use of excessive packaging 
  •
  Designed to be repairable and not thrown away 
   WHY GREEN MARKETING?
   As resources are limited and human wants are unlimited, 
    it is important for the marketers to utilize the resources 
    efficiently without waste as well as to achieve the 
    organization's objective. 
   So green marketing is inevitable.
   BENEFITS OF GREEN MARKETING
   Access to new markets
   Increase their profit sustainability
   Enjoy a competitive advantage over the companies 
    which are not concerned for the environment.