Benefits of Using AIDA
              Gain greater perspective                                                                         Effectively apportion 
                 on current customer                                                                            time and budget to 
                acquisition strategies                                                                         yield greater returns
                                                     Evaluate Customer      Time Management 
                                                     Acquisition Methods      and Budgeting
                                                       Prioritization of   Persuade Prospects to 
                                                      Marketing Efforts       Make a Purchase
               Draft interpretation of                                                                       Improve communications 
               marketing efforts and                                                                          and entice prospects to 
                   prioritize them                                                                             complete a purchase 
                     accordingly
                                                                           AIDA Funnel Diagram
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                          o                                             A                                I                              D                       A                            Loyalty
                          m
                          o
                          r
                          P
                                                                                                                                                                    Action
                                                                                                                                                            As soon as the desire to 
                                                                                                                                                            buy is aroused, this must 
                                                                                                                                      Desire               be pushed into an action, 
                                                                                                                                                              that is, the purchase.
                                                                                                     Interest                  Persuade the customers 
                                                                                                                                 that they desire the 
                                                                                                                               product/service and that 
                                                                                            The highlight of the product       it will satisfy their needs 
                                                                              on            communication encourages                        
                                                                            ti
                                                                      tten
                                                                    A
                                                                                             consumer to find out how 
                                                                                              the product can benefits 
                                                              The product must attract                 them.
                                                              the consumer's attention 
                                                              via advertising materials, 
                                                              typically an “eyecatcher”.
                                     Examples of AIDA Sales Promotion
                     Attention                                                                                                         Desire
                  •   Articles                                                                                                    •  White Papers
                  •   Advertisement                                                                                               •  E-books
                  •   Paid Search                                                                                                 •  Brochures
                  •   Landing Pages                                                                                               •  Microsites
                  •   Webinars/ Podcasts                                              A
                                                                                       I
                       Interest                                                                                                        Action
                  •                                                                   D
                      Web Content                                                                                                 •  Case Studies
                  •   Newsletters                                                                                                 •  Testimonials
                  •   Social Media/Blogs                                              A                                           •  Data Sheets
                  •   Email Campaigns                                                                                             •  E-Learning
                                                      Current Reach
                                                                                Attention
                                                                                                                    80%
                                                                                Interest
                                             Sales   70K
                                             Goal                                                                   40%
                                                                                Desire
                                                                                                                    20%
                              Current                                           Action
                     20K Sales                                                                                      10%
                                  Current Reach by Location
             North America                         Africa                               Australia
                                                   A
             A                                                                          A
             I                                     I                                    I
             D                                     D                                    D
             A                                     A                                    A
                                      South America
                                      A
                                      I
                                      D
                                      A                                 Asia
                                                                        A
                                                                        I
                                                                        D
                                                                        A