260x Filetype PPTX File size 2.59 MB Source: pasdhs.ss8.sharpschool.com
Sec. 5-1 PRODUCT DECISIONS Product Design Products are one of the essential components in the marketing mix! Can be: Goods – tangible (e.g. baseball bat) Services – intangible (e.g. baseball game) Ideas – e.g. demonstrating good sportmanship 3 Parts in Defining a Product 1. Difference btwn product item and line. 2. How is the product classified? 3. What is the product’s point of difference (POD)? Product Item and Line Product Item – specific model or size of a product LeBron 12 SE “What The” $250 Product Line – group of closely related products that are sold by a company e.g. Entire Group of Nike athletic shoes would be called a product line. Nike has 3 product lines: athletic clothing, athletic footwear, and sports equipment. These product lines make up Nike’s product mix. Product Classifications Products can either be classified as consumer goods or business goods. Consumer goods – purchased and used by the ultimate consumer for personal use Business goods – purchased by organizations for use in their operation Same product could be both a consumer good and a business good.
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