Sustainable Industrial Areas: our key words
  Sustainable industrial areas: network of SMEs managed
    through common and shared patterns and located in
           sustainable equipped areas 
   Blue economy principles: the sustainable industrial areas 
 are based on the same principles of blue economy that are 
  systemic approach, closure of cicles, symbiotic processes.
 Green marketing and territorial marketing: the Province of 
 Bologna invests on the assumption that green marketing of 
  sustainable industrial areas can be an added value for the 
       marketing of all the territorial capital
               www.merproject.eu
 10 steps for developing a green marketing plan 
        for eco-industrial parks
  The project MER is an opportunity to enforce and 
   enwider the tools designed  within the project 
           Ecomark for the
    the promotion and the green marketing of
         eco-industrial parks. 
        One of these main tools is 
  the green marketing plan for eco-industrial parks 
            www.merproject.eu
      First step: the theoretical framework
 The base of a green marketing plan for eco-industrial parks has 
 to be the identification of the main characteristics of innovative 
  industrial areas. In order to do this, the green marketing plan 
   experiemented in the project  Ecomark project takes into 
 account 9 international best practices in terms of eco-industrial 
               parks 
  in order to highlight their main characteristics in different 
               fields: 
  Waste recover and recycling, Resources, Efficiency, Building 
    sustainability, Protection of the landscape, Common 
   environmental actions, Assistance for businesses, Social 
               actions
  Step 2: the objectives of a green marketing plan for 
          eco-industrial parks
  - to communicate the economic advantages brought 
      by eco-industrial areas to businesses
  - the environmental benefits of eco-industrial areas
  - the intangible capital of eco-industrial parks (for 
  example the possibility of becoming part of a team)
  -the features distinguishing an eco-industrial area 
        from other industrial areas
  -to overcome the alternative between sustainability 
    and competitiveness in the perception of all 
   businesses, public opinion, local stakeholders
            www.merproject.eu