359x Filetype PPTX File size 0.11 MB Source: lemlit.unpas.ac.id
Contents of Book
1. E Business: Basics
2. E Business Architecture
3. Web Based Applications
4. Social Media Based Platforms
5. Email Based Applications
6. Communication Technology Platforms
7. Security Systems
8. Digital Financial Transaction
9. Electronic Marketing and other e Business Activities
10.Electronic Service
1. E Business: Basics
• Whyte (2001) defines e business as “virtually every electronic
trading and support activity a business can undertake”. It includes
various aspects of business activities, such e-marketing, e-retailing
in which e-commerce included inside the e business.
• Another definition says “Electronic business (e-business) refers to
the use of the Web, Internet, intranets, extranets or some
combination thereof to conduct business” (
https://www.techopedia.com).
• Basic Concepts (E business concerns with business models,
revenue models, buying and selling activities, cost, as well as
security)
2. E Business Architecture
• E business runs well when the architecture underlying the
network system is reliable and safe. The network system
decides the smoothness of the business transaction
conducted by the company that run the e business. The
following matters are the main components that construct
the e business architecture: Personal Computer,
• Server, Internet, Transmission Control Protocol (TCP) and
Internet Protocol (IP), Local Area Network and Wide Area
Network, Internet Service Provider, Directory Services,
Server software, Middleware, Web applications and
Transaction processing
3. Web Based Applications
When discussing web based applications, there are several concepts relating to this
matters :
• World Wide Web (WWW): World Wide Web is a technology invented in 1990s that enables us to see,
read and jump from one web page to another pages using what is called hypertext. Hypertext is a text
that has a link to connect from one page to another page
• Domain Name System (DNS) : Domain name system (DNS) is a system developed by the Sun
Microsystem with the aim at grouping computers based on each domain name by using letters so that
each computer enables to send the email to other computers correctly
• Hypertext Markup Language (HTML): Hypertext Markup Language (HTML) is a language used to
give instructions to the browser to display texts, pictures, graphs and voice in computer screen
• Browser: Browser works by contacting the server of which the WWW pages reside in the server
• Hyperlink: Hyperlink is a link that connect one page to other pages in WWW
• Universal Resource Locator (URL): Universal Resource Locator (URL) functions to activate
documents from the remote servers
• Host Server: Host server is a server where the documents that we display in our computer screen
originate
4. Social Media Based Platforms
The social media platforms used in E Business in terms of more specific goal, namely as an electronic
marketing. Social media now is very popular because people can contact and communicate easily as well
exchange of information.
• Svetlana and Philip (2012) formulate differences between the use of web sites and social media,
especially Facebook for the marketing activities as follows.
1. People uses a web site because the web is the online home of brand. The use Facebook as a marketing media
because it has millions of members worldwide. Thus the consumers are easily connect with the brands while they
are online.
2. A web site is a place for the company to display all contents relating to products or services they offer to
consumers. Facebook’s strength is to be able to show the brands liked by a consumer then other people (the
consumer friends) can see it through news feed.
3. The web is easily found from its URL and no need to log in and register. This makes consumers easy to find it
through search engines. Since Facebook owns the users’ personal data then the marketer can more easily
determine the target market pursuant to the Facebook users’ needs.
4. A company possesses the contents and has an authority to display to consumers. To display a product in Facebook
simply put it in Facebook page available for the users and it is more easily to update the information.
5. A brand web site can reach consumers all of over the world. Facebook enables the marketer to interact directly with
the users when offering their products.
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