What is e-marketing ? 
 
  E-marketing stands for 
  Electronic Marketing, web-
  marketing or online marketing.
 
   which is the process of using 
  the internet to market 
  Products and services. 
         Why e-marketing 
   Frederick Lancaster in 1978 predicted in one of his 
  BOOKS that the world will become a  Paperless 
  society one Day.
  A Paperless society is a society in which paper 
  communication (written documents, mail, letters, 
  etc.) is replaced by electronic communication and 
  storage.
  The world is fast becoming a paperless society and 
  this generation is now referred to as computer age.
      ADVANTAGES OF E-
         MARKETING
 Extremely low risk.
 Reduction in costs.
 Faster response to both marketers and the 
  end user.
 Increased ability to collect data.
 Increased interactivity.
 Increased exposure of products and services.
 universal accessibility.
   Strategies of e-marketing 
  
   Website
  
   SEO
  
   SEM
  
   Email Marketing
  
   Social Media
  
   Referral Programs
          The Website
  A website is a collection of related web 
  pages, including multimedia content, 
  identified with a common domain name, 
  and published on at least one web 
  server. examples are wikipedia.org, 
  google.com, and amazon.com.
  The Website most be Interactive, 
  Informative, Dynamic and Secured.