why use digital marketing?
     why use digital marketing?
       what is ‘digital marketing’
       Digital marketing, also know as online marketing, web marketing and e-
       marketing, is in its simplest form the promotion of a product or service 
       using the internet, email and wireless media. This includes:
       •   Websites
       •   Online advertising and Pay Per Click (PPC)
       •   Email
       •   Social Media
       •   Online PR
       •   E-Customer Relationship Management (ECRM)
       what are the benefits of digital 
       marketing?
       •   It is easily measurable
       •   It is fast
       •   It is easily adapted
       •   It is relatively low cost
       •   Response rates are higher than other traditional channels
       •   There are no geographical limits
       •   A large audience can be reached
       •   Things can ‘go viral’
       •   Everyone is doing it!
   the crackerjackpot digital strategy 
   the crackerjackpot digital strategy 
       the microsite
       •   At the heart of the Crackerjackpot digital marketing strategy lies the 
           microsite 
       •   Makes it easy for new members to join and play online
       •   The microsite provides existing customers with a ‘my account 
           section’ to manage their lottery account, top up, see their play 
           history etc.
       •   The microsite is centred around an appeal campaign – this gives 
           people something to get behind, a quantifiable mission and provides 
           a platform for social media integration. 
       •   Mobile optimised