178x Filetype PPTX File size 0.29 MB Source: fac.ksu.edu.sa
Green Marketing 420 MKT Green Marketing - Definition - Environmental and Ecological Marketing - Green MKT Phases - GM Mix - Reasons of Adopting GM Green Marketing - In 2007, American worries about global warming 84%. - Volvo, has been climate –neutral since 2005 (Sweden) - Nike : 2011 - Xerox: reduce greenhouse gas emissions 10%, 2012 - Google installed solar panels on its roof, for natural light. 1 - 5 Green Marketing Common Terms: Phosphate free, Recyclable, Refillable, Ozone Friendly, Environmentally,
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