Havmor : History and Backround
                                                              01                        Founded in 1944, Karachi by 
                                                                                        Satish Chona
             Shifted to Ahmedabad, Gujarat                        02
                             after partition.
                                                                                        Currently, spread over 14 cities 
                                                              03                        with 160 flavours
                        Major competitors: 
                Amul, Vadilal, Kwality Walls,                     04
                              Mother Diary
                                                              05                        Major Weakness: No 
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                Challenges: Competition, Cost                     06
               Optimization, Brand Expansion
            Aim of the Study
      The following study is aimed at finding out the answers about:
      Brand recognition:
      • Brand awareness
      • Brand Recall
      • Promotion strategies
      • Brand Perception
      • Competition
                                          Methodology of Study
                             Secondary objective: To study                        Sample Size: The sample size 
                             the potential growth of the ice                      taken for the survey purpose 
                             cream segment, consumer                              is of 215 people across 
                             expectations from the                                different states in India. 
                             segment and their priorities. 
                                                               Research Instrument:                      Sampling Technique: Non-
                                                               Questionnaire is used for the             Probability convenience and 
        Primary objective: To find out                                                                   volunteer sampling is used in 
        brand equity of Havmor in                              purpose of data collection as 
                                                               the research required.                    the project.
        India.
                        ADD TEXT
                D C
                                            B                                        Results 
YOUR CONTENT                                             A
                                                                                          of the 
Result 1-                                                                                 Study
•Brand  presence  and  awareness  is  mostly  in  the  western
and northern states like Gujarat, Maharashtra, Delhi, Madhya 
Pradesh and Rajasthan. 
•Other states are mostly unaware about Havmor.
                                            Recommendations 
                                                                                                     Recognition and 
                             Awareness                                                                     Recall
              • Should start a mobile van facility                                                  • Attractive Packaging
                to increase their brand visibility                                                  • Freebies
                and awareness in the potential                                                      • Sponsorship
                markets.                                                                            • Invest in Mass 
                                                                                                      Marketing
              Digital Presence                                                                               Diversification
             •  Digital Display Ads
             •                                                                                            • Diversify their 
                Affiliate Marketing.
             •  Social Media/digital                                                                        products by offering 
                Campaign                                                                                    frozen desserts too. 
                                   Market 
                               Development                                                        Brand Association
                              • Include region specific                                         • Effectively use the well-
                                flavors for market                                                established brand name 
                                development in                                                    of Lotte
                                potential states.