Content 
                                                            Abby Yates, Bluebird Social Media, 
                                                                  bluebirdsocialmedia.com 
                                                              abby@bluebirdsocialmedia.com
                                     Marketing
       What is content marketing?
         • Content marketing is a strategic marketing approach 
          focused on creating and distributing valuable, 
          relevant, and consistent content to attract and retain a 
          clearly-defined audience — and, ultimately, to drive 
          profitable customer action.
            • How does this relate to your club or business? 
                                 Abby Yates, Bluebird Social Media, 
                                   bluebirdsocialmedia.com 
                                 abby@bluebirdsocialmedia.com
                                Abby Yates, Bluebird Social Media, 
                                  bluebirdsocialmedia.com 
                                 abby@bluebirdsocialmedia.com
       Attract. Retain. 
        • Content marketing’s purpose is to attract and retain 
          customers by consistently creating and curating 
          relevant and valuable content with the intention of 
          changing or enhancing consumer behavior. It is an 
          ongoing process that is best integrated into your 
          overall marketing strategy, and it focuses on owning 
          media, not renting it.
        • Is there a specific brand or organization you can 
                                Abby Yates, Bluebird Social Media, 
          think of that owns the media in their sector? 
                                  bluebirdsocialmedia.com 
                                 abby@bluebirdsocialmedia.com
       Consistency is key.
         • Basically, content marketing is the art of communicating with 
           your customers and prospects without selling. 
         • It is non-interruption marketing. Instead of pitching your products 
           or services, you are delivering information that makes your 
           buyer more intelligent. 
         • The essence of this content strategy is the belief that if we, as 
           businesses, deliver consistent, ongoing valuable information 
           to buyers, they ultimately reward us with their business 
           and loyalty.
                                   Abby Yates, Bluebird Social Media, 
                                      bluebirdsocialmedia.com 
                                    abby@bluebirdsocialmedia.com