Product
                                                                   •   Right mix of product and right services.
                                                           Place
                                                                 •   Location; For the internet, how you position 
                                                                     your web presence.
     Mod 5: Traditional 4 P’s of                                           Promotion
                                                                             •   Marketing materials you use and what you 
     Marketing
                                                                                 say about your product.
                                                                             Price
                                                                            •   Not too high, not too low; If they don’t 
                                                                                know your product then they will base 
                                                                                purchase decision on price.
                                                             Permission
                                                                   •   Get people’s permission before 
                                                                       using social media and e-mails.
                                                                         Personality
                                                                              •   All marketing material consistent; Let it shine!
     Mod 5: New 3 P’s of Marketing 
     in the Digital Age
                                                                           Personalization
                                                                            •  Know your niche market so they can find 
                                                                               you.
                                                       Marketing
                                                                   Suggestions
                                                                        1. Define your mission and goals
                                                                             •   Celebrate the achievements of your 
                                                                                 students
                                                                             •   Preserve memories and friendships
                                                                             •   Show sense of community
                                                                        2.  Send an e-mail to parents
     Mod 5: Marketing in the Digital                                         •   PEP program
     Age                                                                3.  Make the most of marketing tools
                                                                             •   School’s website-banner
     Four Suggestions for 2020-2021                                          •   School PA system
                                                                        4.  Promote your yearbook on social media
                                 Social Media
                                               Tips
                                         1. Create your guidelines and polices. 
                                                     Respect Privacy
                                         2. Develop a comprehensive and year-long 
                                            plan.
                                                     Set realistic goals and a calendar
                                         3. Build your community.
   Mod 5: Marketing in the Digital                   Have team follow and like pages like 
   Age                                   Twitter
   Four Suggestions for 2020-2021        4. Encourage engagement.
                                                     Create posts that encourages replies
                                         5. Market Your book.
                                                     Tease stories and photos of the book 
                                         plus          yearbook and ad sales
                                                                                                                         It is a Mod: 
                                                                                                                         Do the items 
          Mod 5                                                                                                          that is best for 
                                 Possibiliti                                                                             your staf!
     •   Video/PowerPoint of Marketing with Follow-up handout and discussion.
                                 es
     •   Eight activities (Handouts) on Marketing, (Budget, Market Plan, Market Calendar, All Calls, Social 
         Media (3), and Selling Ads)
     •   Resources-Business Ads, Order Forms Ads and Yearbooks, PEP, Walsworth’s Marketing Materials
     •   Evaluation of Mod 5 (3 Quizzes)  (Budget, Marketing, Social Media Video), and Assessment