Attendee Acquisition and Event Marketing 
                                                                                                  Research Report
          Preparedness for Future Event Marketing
          •      Over 60% of respondents are extremely or very prepared to tackle attendee acquisition and event 
                 promotion challenges for their upcoming hybrid events. Understanding differences between online and in-
                 person attendees is the biggest challenge, followed by developing new or improved digital marketing 
                 strategies to reach new attendees. 
                                                                                                   Developing new 
                                                                                                   or improved digi-
                                                                                   Preparedness to Handle the Following Hybrid Event Issues
                                                                                                   tal marketing 
                                                                         4%                        strategies to re-                        2%
                                                                                                   engage with pre-                                                          10%
                                                                                                          18%                               22%
                                                                         26%                       vious attendees ; 
                                                                                                   0%                                                                        25%
                                                                                                          43%
                                                                         39%                                                                51%                              35%
                                                                         31%                              39%
                                                                                                                                            25%                              29%
                                                                              Not very/Not at all prepared      Somewhat prepared          Very prepared       Extremely prepared
          Enhanced Attendee Acquisition Techniques and Skillsets/Job Roles
          •      Most respondents will be increasing or implementing new techniques for attendee acquisition including 
                 more digital and targeted marketing, email marketing automation, and social media.  
          •      35% of organization will be hiring staff to address new roles and skillsets which include digital marketing 
                 staff, data analysts, IT, and sales.  26% are not sure if they’ll be hiring, and 39% will not be hiring. 
                    Organization Hiring to Address New Skillsets/Job Roles                        Attendee Acquisition                                      New Skillsets and 
                                                                                                       Enhancements                                                Job Roles
                                                                                             Digital Media & Social Media                          •   Digital marketing experts for 
                                 Not sure;                                                     •  Social influencers/Influencer                        email marketing/automation, 
                                 26.00%                                                           marketing                                            content, website, and SEO
                                                                                               •  Posting more info more often                     •   More general marketing and 
                                                                                               •  Digital ads social media                             communications
                                                 Yes;                                          •  Retargeting ads                                  •   Data analysts & advanced 
                                                 35.00%                                                                                                analytics
                                                                                             Email and Digital Marketing                           •   IT & technical skills for database 
                                                                                             •    More digital, less snail mail
                            No; 39.00%                                                       •                                                         support, digital platforms and 
                                                                                                  Targeted marketing and content                       features
                                                                                                  to specific segments                             •   Video, A/V for production and 
                                                                                             •    Marketing automation platforms 
                                                                                                                                                       streaming
             For more information about this study, please contact: Joe Federbush, EVOLIO Marketing at 
             joe.federbush@evoliomarketing.com