2
          Syllabus 
          The first half of semesters will explore the digital marketing 
          concepts
               1        Marketing in Digital                                                 4        Digital Tools for                                                   7        Digital Analytic for Marketing 
                        World                                                                         Effectively Distribution                                                     Professional #1 
                          •  What is Digital Marketing
                                                                                                        •  Basic Concept: Place                                                      •  Pengumpulan data-data sosial media
                          •  History of Digital Marketing
                                                                                                        •  Digital Concept: New Retail                                               •  Kerangka analisa
                          •  The Changes of Consumer Behavior  
                                                                                                        •  Digital Concept: 3D Printer                                               •  Visualisasi data 
               2        Digital Tools for                                                    5        Digital Tools for Setting                                           8        Marketing in an Analog 
                        Developing Innovative                                                         Right Price                                                                  World 
                        Product 
                          •  Basic Concept: Product                                                     •  Basic Concept: Price                                                      •  Analog vs Digital
                          •  Digital Concept: Customer Co-Creation                                      •  Digital Concept: Pay what you want                                        •  4 cara dunia analog mempengaruhi digital
                          •  Digital Concept: Doppelgänger Brand                                        •  Digital Concept: Pricing comparison                                       •  Transformasi analog ke digital
                                                                                                           tools
               3          Digital Tools for Persuading 6                                              Digital Analytic for Marketing 
                          Costumers                                                                   Professional #1 
                          •  Basic Concept: Promotion                                                 •  Memahami berbagai web analytics
                          •  Digital Concept: Authenticity                                            •  Kerangka analytic dan memilih web 
                          •  Digital Concept: User-Generated                                             analytic yang tepat
                             Content
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    Objectives for Marketing Analytics in 
    Theory
               Gain  an  understanding  of  the  data  collection  and 
                analysis methods used by marketing professionals
               Learn how to evaluate and choose appropriate web 
                analytics tools and techniques for your analysis
               Understand       frameworks       and     approaches       to 
                measuring consumer action
               Earn  familiarity  with  the  unique  measurement 
                opportunities    and  challenges  presented  by  New 
                Media
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