10-1
                                          Marketing 
                                          Basics
                                                    Goals
                                        •  Define important 
                                           marketing concepts.
                                        •  Identify the steps in a 
                                           marketing strategy.
                                        •  Describe the consumer 
                                           decision-making process.
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                                3
        Key Terms
        marketing              final consumers
        marketing              business 
          strategy                consumers
        target market          consumer 
        marketing mix            decision-making 
        marketing                process
          orientation           buying motives
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       Standards & EQ
        BMA-IBT-5 Demonstrate understanding of the concept of 
         marketing and its importance to business ownership. 
          5.1 Explain the fundamental marketing concepts used by a small 
           business.
          5.2 Understand target market and demographics in marketing 
           strategies. 
        Essential Questions:  What are some important 
         marketing concepts?
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         Focus on Real Life
         Compare selling today with selling 
           hundreds of years ago.
         How is it the same and how is it 
           different?
         What about advertising?
           Most of the time businesses continue to 
             use things that work, but must adapt to 
             changes in consumer needs and 
             technology.
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          UNDERSTAND MARKETING
           What is marketing?
             People often use terms such as advertising 
                and selling when talking about marketing.
             Marketing is
                 An organizational function and
                 A set of processes for creating, 
                  communicating, and delivering value to 
                  customers 
                 And for managing customer relationships 
                 In ways that benefit the organization and its 
                  stakeholders.
             Includes a range of activities.
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