Agriculture Marketing – Need for Reforms & Development
                                              Wholesale 
                                              2339 Market 
                                            Yards & 4276 Sub 
                                              Market Yards
                                                                           Retail
          Fall back Mechanism           Marketing of Agriculture     22000 Village Haats
                       Price Deficiency          Produce                 488 Farmer 
         Procurement                                                  Consumer market
         system        Payment System
                                             Agri Export
                                           India’s Share ˂ 2% 
                                             of global Agri 
                                                Export 
    Challenges: Lack of Infrastructure,                                Vision: Doubling of 
    Logistics, fragmented supply chain, Low                            Farmer’s Income by 
    access of farmers to markets, low                                  2022
    remunerative prices 
       Marketing Reforms  & Model Act
   “The—State/ UT Agricultural  Produce and Livestock 
   Marketing ( Promotion & Facilitation ) Act, 2017”
        Dated: the 14th June,2019
    Department of Agriculture, Cooperation &FW
       Ministry of Agriculture &FW
               Need of Reforms and Govt.’s  Initiative 
     •
       Agricultural Marketing is a State subject
     •
       Most of the States enacted Agricultural Produce Markets 
     (Regulation) Acts during sixties and seventies 
  •  Need of Reforms-
     
       To enhance farmers’  market accessibility   
     To  strengthen  facilities/  infrastructure  &  services  of  the  existing 
        organised marketing system under the APMC Act
     To make the APMC markets efficient and professionally managed   
     To facilitate development of alternative marketing channels with the 
        participation of private sector to create competition in services 
     To  encourage  both  public  &  private  sector  investment  in 
        development of post-harvest and marketing infrastructure  
                          Model APLM Act, 2017
   •  Salient Features of Model APLM Act, 2017
    Develop State/ UT level unified  market 
    Declare warehouses/cold storages as “Deemed Market”
    Powers  and  functions  of  MD  Board  and  Director  Marketing  clearly 
      demarcated
    Public and private sector markets placed at level playing field
     Bulk purchasers / processors /exporters/ organized retailers/ consumers 
      integrated with producers nearer to farm gate  
    Promotion of specialized markets and also MNIs
    Market fee and marketing charges rationalized
    Provision for deregulation of fruits & vegetables  
    Unified single trading licence and single point levy of market fee provided
    Trading through competitive e-platform 
    Recognition of unified licenses for  inter-state trade 
     
                   Agri Market Reforms: A Perspective
      e-NAM
                                              E-Trading                    De-regulation  of 
                                                                          marketing of  F&V 
                                             (20 States)                    (17 States/ UT)
                     Single trading 
                         license
                    (21 States / UT)                                                         Declaring 
                                                                                             warehouses/cold 
      Single point levy of           Objective:       Improving        Marketing             storage  as  market 
          market fee                                                                         sub-yard
                                     infrastructure,  Integration  of  supply                ( 06 States)
        (21 States/ UT)              chain,  Reduction  of  post  harvest 
                                     losses,  Farmer’s  access  to  markets 
                                     etc.
     Direct marketing                                                                      Segregation of regulation 
     (22 States/ UTs)                                                                           from operation
                                                    Agri. Marketing                               (04 States)
       Setting up of                                    Reforms
    markets  in private                              (Model APLM                                 Unified Market
          sector                                                                                   (01 States)
     (21 States/ UTs)                                  Act, 2017)
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