295x Filetype PPTX File size 0.04 MB Source: www.uwlax.edu
Course Description
• This course explores different genres of written and oral
communication employed in the business environment.
Emphasis is placed on utilizing communication strategies that
are tailored to both the audience and the organizational context
in which the communication takes place. The ethical
implications of communication within a business environment
are also considered. This course develops a process approach to
writing, which moves from planning through revision and final
editing in producing business-related documents. Students will
also be introduced to communication techniques that enhance
productivity within groups as well as develop the ability to write
as a team and create presentations that flow seamlessly.
Learning Objectives
• Explain the importance of effective communication in the business environment.
• Identify the audiences, tailor the message to those audiences, and select the best
means of conveying this message in a variety of organizational contexts.
• Demonstrate knowledge of the ethical implications (such as attention to issues of
culture, gender and intellectual property) of communicating information in a variety
of organizational contexts.
• Demonstrate the ability to produce and use various genres of business
communication, including forms of electronic communication.
• Engage in writing as a process, including researching, drafting, testing, revising,
reflecting and editing.
• Improve oral communication skills, particularly the appropriate use of technology
and the design and use of visual aids.
• Demonstrate the ability to use communication techniques that foster productivity
within a group as well as the ability to jointly create a cohesive product, whether in
written or oral form.
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