UNIT 1: COMMUNICATION PROCESS
    Communication Process 
     Types of Communication
    Interpersonal and Organizational Communication
    Communication Barriers
              INTRODUCTION
   Communication  is  the  flow  of  information  and 
    understanding from one person to another at the 
    same level or different levels. 
   It is a process which enables an organization to 
    allocate and supervise the work of employees.
            CONTINUED
                                 Organizational Goals
   Coordination and integration of human activities
       Exchange of information and ideas
       Effective Communication system
                  CONTINUED
   Effective Communication System  Better relations among 
     workers as well as between the workers and management. 
   General Communication has diverse role whereas Business 
     Communication is specific to well defined business activities.
    Business Activities
      Internal Activities 
      External Activities 
   The purpose of  Business  Communication  is  to  get    some 
     result i.e. to secure an action by the receiver. 
                   CONTINUED 
    Features of Business Communication