142x Filetype PPT File size 0.22 MB Source: dinus.ac.id
Survey Research Typical features of professional survey research: – Sejumlah sampel yang representatif melalui nonprobability sampling – Systematic procedures to ask and record – Answers numerically coded and analyzed with the aid of statistical software. Systematic procedures (1) Survai: – Wawancara – Self-administered questionnaire – Kombinasi Administrasi perlu standar agar reliabel Systematic procedures (2) Tergantung tujuan: – Unstructured interview. The objectives very general, diskusi lebar, pertanyaan dibuat secara spontan. Probing. – Structured interview. Very specific objectives, pertanyaan sudah dibuat tertulis – Semistructured interview. Analisa Exploratory, descriptive bentuk analisa relatif lebih mudah seperti skema, tabulasi, dsb. Explanatory, hubungan antarvariabel relatif lebih rumit seperti multiple regression, analisis faktor, dsb. Secondary analysis Secondary analysis: analisis terhadap data hasil survai orang lain (data sekunder) Misalnya analisa terhadap data sensus, data polling social trends Murah Catatan: item pool.
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