APA.org Newsletter Guidelines
   MS Word Template 
                Part 1: General Guidelines 
               Part 2: Lead Story Template
            Part 3: Sample Newsletter Landing Page
               Part 4: Articles and Content
                Part 5: Right Rail Boxes
   Part 1: General Guidelines
        Newsletter submissions must not be longer than 20 MS Word document pages, using
   the following formatting: 12 point Times New Roman font; single spacing; letter-size page; standard 
   margins. This formatting is built into the newsletter template.
        Newsletters must be submitted using this MS Word template only. It has been 
   formatted to automatically number the template pages so that you can track of the length of your 
   newsletter submission.
        Standard production time for a 20-page newsletter is 10 BUSINESS days.
        The 10-day production cycle begins only after all final copy is in, including full 
   articles, teasers and images. Placeholder content does not “start the clock.” 
        Newsletter content must not duplicate other website content. Do not copy and paste 
   text from previous newsletters or other Web pages. You may, however, link to an existing Web page or 
   previous newsletter articles. 
        Keep teasers short. Optimum length is no more than 100 characters (approximately 1.5 
   lines of Word text in 12-point font. The maximum allowed length is 150 characters (approximately 
   two lines of Word text).  See page 2 for specific lead story guidelines. 
        If you are submitting an image, attach it to the JIRA ticket or place it on the N:/ 
   drive. 
        Indicate location of any images in the N:/ drive within the JIRA request. Images may be 
   placed in this template, but only as a means to illustrate how they relate to your content.
        For stock images, describe what you are looking for and WSCO will find an appropriate 
   image.
        For other photos, such as pictures at events, you must ensure that you have permission of 
   the photographer and the subjects to use it.
         All images should be provided in their original format (JPEG, TIFF, PNG, etc.). If there 
   are a lot of images, or an image(s) is too large to attach to the JIRA, please save them to a folder at 
   N:\TEMP and indicate the location in the JIRA description.  
        The WSCO image specialist will determine whether an image meets our image guidelines
   for use on the website.  (See the "Images" section of the Web Style Guide for more information.)
   Part 2: Lead Story 
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   Please use the provided template below and abide by text constraints to create the ideal experience for 
   our users. You may provide a subtitle, article title, teaser, and author/s. Please add the full article 
   content at the end of this document (Part 4). 
   Add text directly to the template below. If you can see the red background behind the image on the 
   left after you’ve added the text, you have added too much. Please try to trim it down. 
   This is not an exact replication of the online appearance but is very close. This should serve as a general guide 
   for providing text. Please follow the content guidelines below.
   January, 2014 Vol. 11, No. 7
                               SUBTITLE GOES HERE
                               This is a sample newsletter
                               lead story article Title
                               This is a sample teaser. Add a short description of article’s 
                               contents here. Suggested length is 1 to 3 lines on desktop with a 
                               max of 180 characters if all fields are used.
                               By Author 1 Name and Author 2 Name
   Subtitle: 3 word max
   Article Title length: 1-2 lines suggested, 4 lines allowed, use a max of 100 characters (if lengthy text 
   is used here, the teaser will need to be brief)
   Teaser length: 1-3 suggested, 4 lines allowed, use a max of 180 characters (if lengthy text is used here,
   the article title will need to be brief )
   Byline: single line preferred (if byline is used, you may need to trim article title and teaser text back so all 
   text fits in allotted space).
   Feature Image: The feature image will be sized to 730x500 at 72dpi. This is the suggested minimum 
   dimensions size to provide. If no image is provided, we will select one for you.
   Live sample for reference:  http://www.apadivisions.org/division-16/publications/newsletters/school-
   psychologist/index.aspx
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   Part 3: Sample Newsletter Landing Page
   The following depiction of a typical APA web newsletter is for your reference only. A standard 
   APA newsletter usually includes:
     •  Lead story (p1)
     •  Section subheaders
     •  Article titles (linked to the full article) 
     •  Descriptive teasers
     •  Right rail content
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