177x Filetype PPTX File size 0.07 MB Source: www.wsfcs.k12.nc.us
DESIGN PROGRAM FOR EVENT PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM CONSIDERATIONS of PURPOSES LAYOUT •Provide event/game information • Easy-to-find information about the game •PROMOTIONAL TOOL – Keepsake/Souvenir • • Contains space for Reminds fans of the team and encourage them to attend more advertisements games – Must match theme – – Advertisements Must relate to target market COMPONENTS of EVENT PROGRAMS • ADVERTISEMENTS –GENERATE MORE REVENUE to help with program cost • INFORMATION about the event –Players, coaches –Statistics, rules –Schedule, guests PROCEDURE IN CREATING AN EVENT PROGRAM 1.Write a List of Contents and Components to include 2.Create Front Cover – Name of the event – Logos or names of main sponsors – Other relevant information (date, venue) 3.Create Back Cover – Trademark Information – Advertisement for future events 4. Decide on STYLE (Font, colors, etc.) 5. Create Contents Page PROCEDURE IN CREATING AN EVENT PROGRAM 6. Create other pages as Promotional Tools – Articles about performers – History of venue/team/event – Photos of previous events 7. Layout the Advertisements – Match ads to relevant content – For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event 8. Proofread/ Edit for error 9. Print
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