172x Filetype PPTX File size 1.81 MB Source: www.wsfcs.k12.nc.us
Explain the importance of having a logo • Visual representation of the company “The Face of the company” • Anchors your brand • Single most visible aspect • Essential for overall marketing strategy • Brand recognition will lose a lot of potential without a legitimate logo to go with a brand • st The name and logo are the 1 things consumers see and remember Describe considerations in creating a logo • Your company – what the logo says about you –Professional, contemporary/timeless, stylish, forward thinking, innovative, clear message? • Versatile for various media types –Black/white, distance and up close usage • Simple – easy to remember –Some of the best “big brand logos” are simple • Color, shape, size, 3-D, contrast, etc. • Legibility – if you can’t read, customers can’t • Attract attention, leave an impression, be unique and reflect company’s personality Describe considerations in creating a logo • More detail = higher cost to reproduce • Competition – what do they utilize • Impressive and seductive • Trademark your logo – With the US Patent & Trademark office – Protects logo from unauthorized usage Discuss the Components of Logos • Word mark or logo type • The name of your company • Pictogram - a symbol (a.k.a. icon or avatar) • Tagline - a brief description of your company or product. The tagline envelops the essence of your brand. Your brand positioning is what makes your company different from it’s competitors. • Icon, picture, text, color palette • Harmony and balance of all the above Identify Types of Logos • Brand mark Symbol – This type of symbol represents the company in a simple but bold manner. Most often represented through an abstract design • Word mark – Is a uniquely styled font type that spells out the company or brand name. – Technology companies usually use this type of logo, as stylized text looks best on electronics and expresses the sophistication of a company.
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