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picture1_Professional Presentation Powerpoint 47117 | 10 Notes


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File: Professional Presentation Powerpoint 47117 | 10 Notes
explain the importance of having a logo visual representation of the company the face of the company anchors your brand single most visible aspect essential for overall marketing strategy brand ...

icon picture PPTX Filetype Power Point PPTX | Posted on 18 Aug 2022 | 3 years ago
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                 Explain the importance 
                     of having a logo
    • Visual representation of the company 
        “The Face of the company”
    • Anchors your brand
    • Single most visible aspect
    • Essential for overall marketing strategy
    • Brand recognition will lose a lot of potential without a 
      legitimate logo to go with a brand
    •                           st
      The name and logo are the 1  things consumers see 
      and remember
       Describe considerations in 
          creating a logo
  • Your company – what the logo says about you
   –Professional, contemporary/timeless, stylish, 
    forward thinking, innovative, clear message?
  • Versatile for various media types 
   –Black/white, distance and up close usage
  • Simple – easy to remember
   –Some of the best “big brand logos” are simple
  • Color, shape, size, 3-D, contrast, etc. 
  • Legibility – if you can’t read, customers can’t
  • Attract attention, leave an impression, be unique and 
   reflect company’s personality
        Describe considerations in 
           creating a logo
  • More detail = higher cost to reproduce
  • Competition – what do they utilize
  • Impressive and seductive
  • Trademark your logo
    – With the US Patent & Trademark office
    – Protects logo from unauthorized usage
       Discuss the Components of Logos
  • Word mark or logo type 
  • The name of your company
  • Pictogram - a symbol (a.k.a. icon or avatar)
  • Tagline - a brief description of your company or product. The tagline 
   envelops the essence of your brand. Your brand positioning is what 
   makes your company different from it’s competitors.
  • Icon, picture, text, color palette
  • Harmony and balance of all the above
         Identify Types of Logos
  • Brand mark Symbol 
    – This type of symbol represents the company in a simple 
     but bold manner. Most often represented through an 
     abstract design
  • Word mark 
    – Is a uniquely styled font type that spells out the company 
     or brand name. 
    – Technology companies usually use this type of logo, as 
     stylized text looks best on electronics and expresses the 
     sophistication of a company.
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...Explain the importance of having a logo visual representation company face anchors your brand single most visible aspect essential for overall marketing strategy recognition will lose lot potential without legitimate to go with st name and are things consumers see remember describe considerations in creating what says about you professional contemporary timeless stylish forward thinking innovative clear message versatile various media types black white distance up close usage simple easy some best big logos color shape size d contrast etc legibility if can t read customers attract attention leave an impression be unique reflect s personality more detail higher cost reproduce competition do they utilize impressive seductive trademark us patent office protects from unauthorized discuss components word mark or type pictogram symbol k icon avatar tagline brief description product envelops essence positioning is makes different it competitors picture text palette harmony balance all above i...

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