Agenda
    Discussion Points           Understanding Pink Team purpose and 
                                 methodology
                                Defining process and outcomes
                                Establishing guidelines
                                Implementing evaluation tools
                                Debriefing the proposal team
                            Be able to conduct a Pink Team review efficiently and 
    Desired Outcome           effectively, that accomplishes quantitative and 
                              qualitative objectives of the review
  Pink Team Purpose
  To play an effective role in the proposal process, the pink team must accomplish the 
   following:
     Validate the proposal strategy (technical, management, and cost) 
     Validate all win themes
     Verify that each proposal section will support the proposal strategy and 
     effectively use the approved win themes
     Perform a down select of resumes and past performance that support the 
     proposal strategy/win themes
     Provide the proposal team direction and guidance based on knowledge of 
     the customer, the team, technology, and industry best practices.
  Pink Team Process and Products
 Each reviewer will bear primary responsibility for one section of the proposal and 
 secondary responsibility for a second
 Review with the goal of completing each of the five accomplishments on the 
 preceding slide for your primary section first
 The final results of the pink team must be collected by the team leader, 
 consolidated, and a consensus reached. This includes consolidating:
   Pink Team Critique Sheets for each reviewed section
   All marked up review copies
   Any other reviewer notes and comments
    Guidelines for Useful Comments
    Do:                                                             Don’t:
        Review assigned sections with the purpose and                  Edit a document for grammar or mechanics 
         needs of the customer—not yours—in mind                         (leave that for the editor)
        Evaluate the content, messages, and effectiveness of           Criticize writing style (look for accuracy of 
         both text and visuals                                           content)
        Consult with other technical experts if you need               Comment on information outside your area of 
         further information                                             expertise
        Support other reviews who need your expertise                  Rework page layouts
        Give specific suggestions to authors regarding how             Redesign formats
         to present both text and graphics                              Revise information simply so that it sounds 
        Meet the deadlines you have been given                          better to you; focus instead on substantive 
        Discuss your comments with the writer (one-on-                  content
         one) after the review to explain your                          Make vague, unclear comments like: “This 
         recommendations                                                 section stinks,” “This is incorrect,” or “Rewrite 
        DOCUMENT YOUR FINDINGS using comment forms                      this.” Give specific suggestions to improve the 
         to communicate with authors and proposal                        section. 
         management
  Implementing Evaluation Tools
 The following tools are provided.  Additional supporting documentation may be 
 requested through the Pink Team Leader as required.
   Hard copy of the solicitation
   Copies of offeror’s questions and any government responses
   Compliance matrix
   Proposal outline
   Pink Team Critique Sheets (Assessment Form and Review Form)
   Storyboards/Annotated Outlines