147x Filetype PPTX File size 0.67 MB Source: mobeyforum.org
Most important first prepaid is a major driving force in the near future of mobile wallets P P R O I Prepaid is… V A O TE L L D A BE E L OS L C ‘a container into which valuables can be stored and retrieved using specific methods’ S T O N V P OU I EN C R L C T O A U OP SH A A L C C AR DS D R S A T C P N H FT U I O Y G C S C I A C E A U L L A V CA ED R R O D T S Source: MasterCard / partners in prepaid Past: simple but effective tool Merchants • means of increasing the brand loyalty of customers • anticipation of future purchases in exchange for store discounts Transport and ticketing services • Prime examples: Hong Kong’s Octopus prepaid travel card or London’s Oystercard MNOs • Airtime • fewer contractual obligations • PAYG accounts have eclipsed their pay monthly counterparts Mobile Future: plenty of opportunities Enhancement of existing physical products via mobile channel • Mobile reload/top up • additional channel to improve customer value • interactive channel to get in touch with the users Digitization of existing physical prepaid solutions • replacement or endorsement of the existing solution • HCE? Development of new mobile based prepaid solutions • launching a new mobile based prepaid solution • no need for the producing physical cards anymore - is there?
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