293x Filetype PPTX File size 0.67 MB Source: mobeyforum.org
Most important first
prepaid is a major driving force in the near
future of mobile wallets
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‘a container into which valuables can be stored
and retrieved using specific methods’
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Source: MasterCard / partners in prepaid
Past: simple but effective tool
Merchants
• means of increasing the brand loyalty of customers
• anticipation of future purchases in exchange for store discounts
Transport and ticketing services
• Prime examples: Hong Kong’s Octopus prepaid travel card or London’s
Oystercard
MNOs
• Airtime
• fewer contractual obligations
• PAYG accounts have eclipsed their pay monthly counterparts
Mobile Future: plenty of opportunities
Enhancement of existing physical products via mobile channel
• Mobile reload/top up
• additional channel to improve customer value
• interactive channel to get in touch with the users
Digitization of existing physical prepaid solutions
• replacement or endorsement of the existing solution
• HCE?
Development of new mobile based prepaid solutions
• launching a new mobile based prepaid solution
• no need for the producing physical cards anymore - is there?
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