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picture1_Ppt On Business Ideas 43050 | Chp 2 Item Download 2022-08-16 08-42-02


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File: Ppt On Business Ideas 43050 | Chp 2 Item Download 2022-08-16 08-42-02
chapter two developing and screening business ideas three most common sources of new business ideas techniques for generating ideas first screen 2 2 introduction many businesses fail because the idea ...

icon picture PPT Filetype Power Point PPT | Posted on 16 Aug 2022 | 3 years ago
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       Chapter Two
               Developing and screening 
                  business ideas
                   – Three most common sources of 
                     new business ideas
                   – Techniques for generating ideas
                   – First screen
             2-2
       Introduction
               •Many businesses fail because 
                  the idea wasn’t a good one to 
                  begin with
               •Techniques can be used to 
                  explore the most common 
                  sources for new business ideas
               •First Screen provides 
                  entrepreneurs with multiple 
                  business ideas 
             2-3
   Three Most Common 
   Sources of Business 
   Ideas 
   • The first step in creating 
      an effective business plan 
      is selecting an idea that 
      fills a need and provides 
      unique value to the 
      customer
   • It is difficult to get people 
      to change habits and 
      behaviors to try a new 
      product even if the new 
      product is better or less 
      expensive                                                      2-4
       Figure 2.2
                                      
      Three sources of new business ideas
      Changing              Unsolved              Gaps in the
      environmental         problems              marketplace
      trends
             2-5
       Three Most Common 
       Sources of Business 
       Ideas 
                         •Changing environmental 
                           trends
                            – Economic trends
                            – Social trends
                            – Technological advances
                            – Political and Regulatory 
                              changes
                         •Unsolved problems
                         •Gaps in the marketplace
             2-6
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...Chapter two developing and screening business ideas three most common sources of new techniques for generating first screen introduction many businesses fail because the idea wasn t a good one to begin with can be used explore provides entrepreneurs multiple step in creating an effective plan is selecting that fills need unique value customer it difficult get people change habits behaviors try product even if better or less expensive figure changing unsolved gaps environmental problems marketplace trends economic social technological advances political regulatory changes...

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