The Marketing Plan
   What is a marketing plan and why 
  are they important to sports and/or 
  entertainment organizations? 
 The Marketing Plan
            What is the Marketing Plan?
  Marketing Plan:
  A written document that      It is a critical 
  provides direction for the   planning tool for any 
  marketing activities for a   business, regardless 
  specific period of time      of industry
 The Marketing Plan
        What is the Marketing Plan?
             Marketing Plan
   
       It provides direction for the organization by 
       defining goals and strategies
   
       It communicates the goals, 
       objectives, and strategies of 
       a company to its employees
 The Marketing Plan
          The Marketing Plan
  Some marketing plans are prepared to be included as 
  part of a complete business plan with the goal of 
  obtaining financing from outside investors or bank for 
  a new venture
 The Marketing Plan
                What is the Marketing Plan?
                    Complexity and Time Frame
      
              The complexity of the plan is 
      determined by the size and type of the 
      organization
      
              The plan is also influenced by the 
      organization’s goals and objectives