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Understanding the Angel Investment Process 2 ©2015 Sourcing/Networking One Page Sourcing/Networking Summary Business Applications Business Applications Business Initial Deal Screening Plan Initial Deal Screening Codified Business Plan Pitch Codified Business Plan Deal Review at Pitch Meeting Deal Review at Pitch Meeting Business Due Diligence Documents Due Diligence Final Terms Agreed Agreements Final Terms Agreed Closing Closing Support/Advisory/Monitoring Support/Advisory/Monitoring Acknowledgements 3 Presentation includes aggregated wisdom from angels/VC’s : 500 Startups AngelHub Angel Investor Forum Arc Angel Fund Canaan Partners Centripetal Capital Partners Harvard Business School Angels New York Angels (David Rose) Reitler Law OneMatch Ventures RRE Ventures TechStars Worldwide Investor Network The Pitch Deck Outline 4 ©2015 1) Cover 2) Elevator Pitch 3) Market Opportunity 4-7) Market Problem / Current Solutions, Your Unique Solution 8) Competitive Matrix 18 slides 9) Customer Traction / Proof of Concept = 10) Key Revenue Streams 15 minutes 11) Profit Model 12) Marketing : Customer Acquisition Plan & Costs 13) Financial Projections 14) Team 15) Board Members / Advisers / Future Hires 16) Exit Strategy 17) The Ask : Capital Raise / Valuation / Use of Proceeds 18) Closing Possible Extra Slides (Appendix) 5 Timeline: History, Milestones & Prior Funding More Detailed Financial Projections Life-time Value of Customer vs. Cost to Acquire Customer Breakeven Analysis : Base Plan vs. Up case vs. Down case. Pipeline of potential clients, (revenue & % likelihood of closing) Product/service details not discussed in core deck Capital Structure : Ownership of founders & current investors Competitors Capital Raises & Investors Review of Intellectual Property in the space Detailed customer case studies/commentary Head Count ( # Employees) Projections linked to Key Hires Needed Cover 6 Logo / Name of Company / .com Purpose of Presentation: “Investor Presentation” Date Optional : • Logos of accelerator, awards, publications featuring company • Slogan • Name of Presenter / CEO
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