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Understanding the Angel
Investment Process
2 ©2015
Sourcing/Networking
One Page Sourcing/Networking
Summary Business Applications
Business Applications
Business Initial Deal Screening
Plan Initial Deal Screening
Codified Business Plan
Pitch Codified Business Plan
Deal Review at Pitch Meeting
Deal Review at Pitch Meeting
Business Due Diligence
Documents Due Diligence
Final Terms Agreed
Agreements Final Terms Agreed
Closing
Closing
Support/Advisory/Monitoring
Support/Advisory/Monitoring
Acknowledgements
3
Presentation includes aggregated wisdom from
angels/VC’s :
500 Startups
AngelHub
Angel Investor Forum
Arc Angel Fund
Canaan Partners
Centripetal Capital Partners
Harvard Business School Angels
New York Angels (David Rose)
Reitler Law
OneMatch Ventures
RRE Ventures
TechStars
Worldwide Investor Network
The Pitch Deck Outline
4 ©2015
1) Cover
2) Elevator Pitch
3) Market Opportunity
4-7) Market Problem / Current Solutions, Your Unique
Solution
8) Competitive Matrix 18 slides
9) Customer Traction / Proof of Concept =
10) Key Revenue Streams 15 minutes
11) Profit Model
12) Marketing : Customer Acquisition Plan & Costs
13) Financial Projections
14) Team
15) Board Members / Advisers / Future Hires
16) Exit Strategy
17) The Ask : Capital Raise / Valuation / Use of
Proceeds
18) Closing
Possible Extra Slides (Appendix)
5
Timeline: History, Milestones & Prior Funding
More Detailed Financial Projections
Life-time Value of Customer vs. Cost to Acquire
Customer
Breakeven Analysis : Base Plan vs. Up case vs. Down
case.
Pipeline of potential clients, (revenue & % likelihood
of closing)
Product/service details not discussed in core deck
Capital Structure : Ownership of founders & current
investors
Competitors Capital Raises & Investors
Review of Intellectual Property in the space
Detailed customer case studies/commentary
Head Count ( # Employees) Projections linked to Key
Hires Needed
Cover
6
Logo / Name of Company / .com
Purpose of Presentation: “Investor Presentation”
Date
Optional :
• Logos of accelerator, awards, publications
featuring company
• Slogan
• Name of Presenter / CEO
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