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COURSE OUTLINE
Idea Generation
Environmental Scanning
New Venture Financing
Financial Planning and Management
Feasibility Study and business plan
Staffing
Business Strategies
Documentation/book-keeping
Marketing
Introduction of successful entrepreneurs
Ent 221: Introduction To Entrepreneurial Studies II by Kifordu
A.A. is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License.
IDEA GENERATION
The process of creating, developing, and
communicating ideas which are abstract,
concrete, or visual. The process includes the
process of constructing through the idea,
innovating the concept, developing the process,
and bringing the concept to reality.
Ent 221: Introduction To Entrepreneurial Studies II by Kifordu
A.A. is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License.
SOURCES OF GENERATING NEW BUSINESS
IDEAS
From consumer or target audience
From existing products and
services
From marketing distribution
channels
From research and development
From the Government of the day
Ent 221: Introduction To Entrepreneurial Studies II by Kifordu
A.A. is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License.
Types of Business Opportunities For
Entrepreneurs
• There are many business opportunities open out there within and
around you if you are creative enough to discover them.
Opportunities in them need to be discover not merely at the
surface but in-depth. Opportunities could also be created
originally from one’s idea, creativity and innovation
o
Buy a Franchise
o
Distributorship or Dealership
o
Network Marketing
o
Licensing
o
Finding and Filling a Niche
Ent 221: Introduction To Entrepreneurial Studies II by Kifordu
A.A. is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 4.0 International License.
Business Opportunities Guide
• You do not need to go far, thinking on what your business will provide.
Your God-given talent, passion, gifts, skills or natural endowments are
already the place to start from. Are you good in a particular subject?
Then provide a solution or services in that area...Student I
• Do you have a talent or are you inclined in one natural skill or the other.
That could be the answer. What are your unique skills, talent or natural
endowment? Remember your life purpose does not necessarily mean
what you do. This is true because what you do is not what you are. So
don’t just limit yourself to your certificate or what course you read in
school or your current job…..Student II
• You are unique in yourself. Find out what is unique with you and that
might be your place of business. Don’t be in bondage. You are free to be
your natural self. Appreciate your uniqueness and give God praise. The
Ent 221: Introduction To Entrepreneurial Studies II by Kifordu
A.A. is licensed under a Creative Commons Attribution-
world is waiting for just you. You have something to offer and until you
NonCommercial-ShareAlike 4.0 International License.
manifest in God’s design you cannot find true happiness….Student III
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