Today’s presentation  (30 minutes)
     We (SNV, WUR and industry stakeholders) made business 
     calculations for an in-company in order to facilitate the 
     finance an investment in ware potato storage. 
     1. Potential for and feasibility of ware potato storage in 
         Kenya
     2. Why a business plan is needed and how it is built-up
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     Why invest in the potato sector on Kenya?
     Suitable climate for cultivation in Kenya highlands
     Crop with high yield potential and low water footprint
     Big improvements (yield) can be achieved
     Government encourages its cultivation to decrease 
       dependency on maize as a staple
     Well known food by large part of the population
     Recent availability of new varieties and seeds
     Increase in middle class leads to strong 
     increase in potato products demand 
     (fries [fresh and pre-fried frozen], crisps etc.)
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     Value of the Irish potato
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     Main issues in Kenya potato sector
     Low yields (cost price)
     Peak availability (price fluctuation) high- and lean season
     Suitable varieties (processing, storage)
     Irrigation infrastructure
     Storage infrastructure
     Knowledge
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                   st
                1  market for lean-season potatoes:
                                          ‘fresh market’
        Fresh potatoes
          Better prices in lean periods
           Source: Market analysis of potato Value Chain   Source: https://mfarm.co.ke/trends
           in 3 target countries of East Africa, 2016                   
                           
        Note that prices do not increase during second half of lean periods (this is due to 
        deteriorating quality)
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