Business Planning
                Pivoting Your business with a Strong Business Plan
     Hi, I’m                                                          Many of you know me as an interior designer 
                                                                      and may be wondering what relevance I have 
     Rachel!                                                          in the world of business plans!
                                                                      Washington State University: BA in Interior 
                                                                      Design 2005
                                                                      City University of Seattle:     Our “thesis” for the 
                                                                      Masters in Business             MBA program was a 
                                                                      Administration with a           business plan that we 
                                                                      Marketing Emphasis in           spent two years 
                                                                      2013.                           developing.
       Why have a business 
       plan?
        Goal: Serves as a reminder- 
          what’s next?
        Help us manage sudden shifts and 
          make adjustments in our approach.
        Set SMART goals and track them.
        Be an effective leader
        Develop partnership plans
        Prevent business owner distraction
                  I start my plan 
                  I start my plan 
                  with a Table of 
                  with a Table of 
                  Contents. 
                  Contents. 
   Getting        • My plan is 
   Started:        approximately 75 
                   pages long- if you 
   The format      intend to really get into 
                   it, a TOC with links 
                   would be a great way 
                   to use this as future 
                   reference.
            Section 1: The Introduction
            Key                           Purpose                        Clientele
            Characteristics
            What are you known for?       Vision and Mission             Who do you work with?
            Brief summary of your         Do you have a tagline?         What do they desire?
            business.                     This goes here too.            What challenge will you 
            When did you launch? With                                    solve for them, and how 
            what intention?                                              will you solve it?