181x Filetype PPT File size 0.31 MB Source: directory.umm.ac.id
Assessing Industry Assessing Industry Conditions Conditions Copyright © 2004 South-Western. All rights reserved. 5–2 Learning Goals Learning Goals •Identify industry conditions that impact business performance. •Explain why some firms are more exposed to industry conditions. •Explain how a firm can compete in its industry. Copyright © 2004 South-Western. All rights reserved. 5–3 Industry Characteristics Industry Characteristics •Firm performance can be highly dependent on industry characteristics: –Industry demand –Industry competition –Labor environment –Regulatory environment Copyright © 2004 South-Western. All rights reserved. 5–4 Small Business Survey Small Business Survey Are Firms Affected by Industry Regulations? Copyright © 2004 South-Western. All rights reserved. 5–5 Impact of Industry Impact of Industry Demand Demand •Industry demand –Total demand for the products in an industry can be affected by: Population growth Seasons and weather Economic conditions Changes in consumer income levels and preferences –Impacts the performance of individual firms in an industry. Copyright © 2004 South-Western. All rights reserved. 5–6
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