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Corporate strategy- the choice of direction of
the firm as a whole and the management of
its business or product portfolio and
concerns:
• Directional strategy
• Portfolio analysis
• Parenting strategy
Prentice Hall, Inc. ©2009 7-2
Directional strategy- the firm’s overall
orientation toward growth, stability, or
retrenchment
Prentice Hall, Inc. ©2009 7-3
Portfolio analysis- industries or markets in
which the firm competes through its products
and business unites
Prentice Hall, Inc. ©2009 7-4
Parenting strategy- the manner in which
management coordinates activities and
transfers resources and cultivates
capabilities among product lines and
business units
Prentice Hall, Inc. ©2009 7-5
Prentice Hall, Inc. ©2009 7-6
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