Learning Objectives
       1) To know what a marketing strategy and plan is.
       2) To know which elements are part of marketing strategy and plan. 
       3) To know which tools help you to make the marketing strategy and plan. 
       4) To make your marketing strategy and plan. 
                Introductio                                                             Structure
                                  n
        This  module  gives  an  overview  to  the  learners  of                  Definition of the marketing strategy and plan
        what marketing strategy and plan and sustainability 
        in business means. 
        Throughout the material theory and several activities 
        on those topics are presented.                                           Elements of the marketing strategy and plan
        By completing this material learners will be able to 
        develop their own marketing plan as well as to use 
        several  online  tools,  which  they  will  help  them  to              Tools to make your marketing strategy and plan
        develop an social marketing planning.
                                                                                     Make your marketing strategy and plan
          Definition: 
      Marketing plan 
    Marketing refers to the  process of planning a product or 
    service and everything related to the factors that favour its 
    penetration and consolidation in a market, as well as the 
    tools to improve the strategy and business model and the 
    ideas to optimize sales and take advantage of internet and 
    social media opportunities. 
    The  marketing  plan  makes  an  initial  description  of  the 
    situation of the organization and expands with the analysis 
    of  the  situation  and  the  incorporation  of  the  objectives, 
    strategies,  and  actions  that  the  company  must  meet  and 
    apply. Thus, the plan becomes a long-term guide that marks 
    a path designed by the entire human team that is part of the 
    business  project,  while  helping  to  prevent  possible 
    unforeseen events and mistakes. 
     Source: https://canalempresa.gencat.cat/ca/01_que_voleu_fer/planificar-un-negoci/pla-empresa/pla-de-marqueting
       Importance of each element
       to build your marketing plan
                 Networking
                    Price
             Distribution process
               Communication
                   Brand
                Target group
                   Market
                Environment
               Product/Service
      Source: https://canalempresa.gencat.cat/ca/01_que_voleu_fer/planificar-un-negoci/pla-empresa/pla-de-marqueting
     • Product/ Services: Identifying the need(s), describe and justify the need(s) and description of the 
       product/service 
     • Analysing the environment: Description and analyse the market (human resources, economic 
       elements, R+D, bureaucratic process, technological aspects, cultural aspects, future, etc.
     • Analysing the market: Research the potentialities and the competitiveness, and especially focus 
       on geographic areas where to sell the product/service, volume of market, the % of increasing the 
       market, vital cycle of market, etc. 
     • Target group: Potentiality of target group (client), location, their needs, and motivations, 
       characterises of our clients, etc.
     • Brand: designing our brand- colours, type, quality, innovation, vital cycle of product, etc. 
     • Communication: communication plan
     • Distribution process: how do you sell your product/service? 
     • Price: Price strategy, discounts, packs, etc. 
     • Networking
     Source: https://canalempresa.gencat.cat/ca/01_que_voleu_fer/planificar-un-negoci/pla-empresa/pla-de-marqueting