Here you can start drafting your 
  business plan
                                                My Logo
                   My Key Business Plan Elements 
                   0. Vision and Mission
                   1. Business Model
                   2. Executive Summary 
                   3. Market Entry Strategy
                   4. Market Segmentation
                   5. Competitive Environment
                   6. Offerings
                   7. Market Positioning and Strategy
                   8. Marketing and Sales Model
                   9. Product and/or Service Launch
                   10. Organization and Operations
                   11. Cash-Flow and Finance Figures 
             Key Business Plan Elements
                                                                                                  Business Plan
                                                                                              Strategic Marketing Plan
                                                 Market Research                                                              Tactical Marketing
                Buisness Vision             Market               Competitive            Definition of             Market              Marketing and              Product              Operations &             Financial 
                   & Mission             Segmentation           Environment               Offering              Postioning &          Selling Model              Launch               Organization             Analysis
                                         and Targeting                                                            Offering
              • Define Vision &       • Market               • Identify and        • Prioritize cutomer    • SWOT                  • Sales and             • Time-frame &          • Organizational       • Finanical Model
                Mission                Segmentation            profile               needs                 • Unique Selling          channel strategy        milestones              structure              - Projected
              • Business Model        • Identification of      - Primary           • Description of          Proposition (USP)     • Sales force           • Potential risks /     • R & D and               revenues
                - Acquisitions,        target segments          Competitors          offering              • Market entry            organization            bottlenecks             Operations             - Cost structure
                  licenses &           & customers              (SWOT)             • Pricing Strategy        Strategy              • Sales metrics &       • Key success             Model                  - Profits by 
                  Partnerships        • Confirmation of        - Secondary         • Validation /            - Major barriers        incentives              factors                 - Degree of             segment
                  needed               customer needs           Competitors          Testing                   to entry            • Brand strategy        • Marketing                vertical inte-      • Investment
              •   Market entry         (voice of the            (SWOT)                                       - Alternative         • Advertising &           Action Plan              gration               requirements 
                  strategy              customer)                                                              strategies            promotion               (MAP)                   - In-house vs.         & financing
                -  Major barriers                                                                            - Objectives            strategy                                         outsource             strategy
                  to entry                                                                                 • Critical Success                                                      • Human 
                - Alternative                                                                                factors                                                                 Resources
                  strategies                                                                                                                                                       • Culture and
                                                                                                                                                                                     management
                                                                                                                                                                                     style
                                                                                                                                                                                   • Business systems
                                                                                                                                                                                     & processes
                                                                                    Monitor / Evaluate Results / Revise                                                                                                           4
       0. Executive Summary
       • Here you will summarize the results and ideas of the following 
         chapters easy to read and logical in their sequence to attract potential 
         investors from the banking sectory, venture capitalists or business 
         angels. The summary shall not have more than two pages.
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       1. Define your vision and mission
       • Define your vision – which shall explain what you want to achieve 
         with your service or product idea and what added value it will bring to 
         future customers and what is your unique selling point / value 
         proposition of your service or product idea.
       • Define your mission – describing how you want to realize your vision 
         and in which way it improve the business of your potential clients.
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