TRAVEL AGENCIES
  TRAVEL AGENCIES
  - Businesses that help the public with 
   their travel plans and needs
  - Mostly operate offices that consumers 
   can visit or call
  - Some are “virtual agencies” that sell 
   through internet web sites
  - Can target their sales to leisure or 
   business travelers, or to both.
      TRAVEL AGENCIES
  TRAVEL AGENTS
  - Also called travel advisor, travel 
   consultant, travel counselor or travel 
   planner
  - A professional who analyzes, 
   recommends, arranges, and sell one or 
   more components of a person’s trip
      TRAVEL AGENCIES
  TRAVEL AGENTS
  - 35-40% of consumers regularly use 
   travel agents to help plan or book their 
   trips.
  - 80% of all travel agents are women
   REASONS WHY IT’S A GOOD 
   IDEA TO BOOK THROUGH A 
       TRAVEL AGENT
  1. A Travel Agent is more skilled at finding 
   the best travel solution
   The average person spends only a 
   handful of hours each year planning 
   and booking travel. Travel Agents do 
   this sort of things all day, every week, 
   all year. They’re professionals who 
   know what they’re doing.
    REASONS WHY IT’S A GOOD 
    IDEA TO BOOK THROUGH A 
         TRAVEL AGENT
   2. A Travel Agent can find the best deal
   
    Agents are better at spotting genuine 
    values.
   
    Ex.: hotels in Singapore
   
    The price maybe a bargain, but what a 
    traveler gets for it is a poor value 
    compared to its competitors.