142x Filetype PPT File size 1.05 MB Source: repository.unikom.ac.id
Learning Objectives Learning Objectives Understand today’s turbulent business Understand today’s turbulent business environment and describe how organizations environment and describe how organizations survive and even excel in such an environment survive and even excel in such an environment (solving problems and exploiting (solving problems and exploiting opportunities) opportunities) Understand the need for computerized support Understand the need for computerized support of managerial decision making of managerial decision making Describe the business intelligence/business Describe the business intelligence/business analytics methodology Understand the major analytics methodology Understand the major issues in implementing business analytics issues in implementing business analytics Toyota uses BI to Excel Toyota uses BI to Excel 1. In what ways did the old information systems create problems 1. In what ways did the old information systems create problems for Toyota? for Toyota? 2. What information needs of managers are satisfied by the new 2. What information needs of managers are satisfied by the new BI system? What decisions are satis fied by the BI support? BI system? What decisions are satis fied by the BI support? 3. Relate the TLS problem to the supply chain (from factories, to 3. Relate the TLS problem to the supply chain (from factories, to dealers, to consumers). dealers, to consumers). 4. List the decision support tools cited here. 4. List the decision support tools cited here. 5. What strategic advantage can Toyota derive from this 5. What strategic advantage can Toyota derive from this system? system? 6. Relate Toyota’s decision to make consumer-helping robots to 6. Relate Toyota’s decision to make consumer-helping robots to the changing business environment. the changing business environment. Business Intelligence Business Intelligence Business Intelligence Reporting Expert Systems Knowledge Management Data Mining Why Business Intelligence? Why Business Intelligence? Better decisions with greater speed and Better decisions with greater speed and confidence confidence Recognize and maximize firm’s strengths Recognize and maximize firm’s strengths Shorten marketing efforts Shorten marketing efforts Improve customer relationships Improve customer relationships Align effort with firm strategy Align effort with firm strategy Improve revenue and profit Improve revenue and profit Elements of Business Elements of Business Intelligence Intelligence Data Gathering Data Gathering Information capture Information capture Analysis Analysis Understanding the context of Understanding the context of information information Distribution Distribution Timely delivery to the right people who Timely delivery to the right people who can act on it can act on it
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