189x Filetype PPT File size 2.10 MB Source: newcontent.binus.ac.id
Chapter Objectives 1 of 2 1. Explain why it’s important to start a new firm when its • Click to edit Master text styles “window of opportunity” is open. –Second level 2. Explain the difference between an opportunity and an idea. • Third level – Fourth level 3. Describe the three general approaches entrepreneurs » Fifth level use to identify opportunities. 4. Identify the four environmental trends that are most instrumental in creating business opportunities. 5. List the personal characteristics that make some people better at recognizing business opportunities than others. 3-2 Chapter Objectives 2 of 2 6. Identify the five steps in the creative process. • Click to edit Master text styles 7. Describe the purpose of brainstorming and its use –Second level as an idea generator. • Third level 8. Describe how to use library and Internet research to – Fourth level » generate new business ideas. Fifth level 9. Explain the purpose of maintaining an idea bank. 10. Describe three steps for protecting ideas from being lost or stolen. 2-3 What is An Opportunity? 1 of 2 • Click to edit Master text styles –Second level • Third level – Fourth level Opportunity Defined An opportunity is a favorable » Fifth level set of circumstances that creates a need for a new product, service or business. 2-4 What is an Opportunity? 2 of 2 • Click to edit Master text styles An opportunity has four essential qualities –Second level • Third level – Fourth level » Fifth level 2-5 Three Ways to Identify an Opportunity • Click to edit Master text styles –Second level • Third level – Fourth level » Fifth level 2-6
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