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picture1_Business Power Point Slides 31939 | Chapter 14  Business Ideas


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File: Business Power Point Slides 31939 | Chapter 14 Business Ideas
skills r d hobbies experience s internal sources of communit ideas y needs intrapreneurshi p brainstormin g ms marshall 6th year business import substitutio n customer market feedback research co ...

icon picture PPTX Filetype Power Point PPTX | Posted on 09 Aug 2022 | 3 years ago
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           Skills &                                        R&D
          Hobbies
         Experience
              s
                                   Internal 
                                 sources of 
          Communit                  ideas
           y Needs
                                                           Intrapreneurshi
                                                                   p
        Brainstormin
              g
                    Ms. Marshall 6th year Business
                                  Import 
                                Substitutio
                                     n
           Customer                                        Market 
           Feedback                                      Research 
                                                             Co.
                                  External 
                                 Sources of 
                                   Ideas
          State                                      Competitio
        Agencies                                          n
                                 Media
                   Ms. Marshall 6th year Business
     SOURCES OF 
     BUSINESS/PRODUCT IDEAS
     Internal- new         Internal- existing  External 
     business              business
     1. Skills & Hobbies   1. All of column      1. Customer 
                           one                   Feedback
     2. Experiences        2. Research &         2. State Agencies
                           Development
     3. Community          3. Intrapreneurship 3. Media
     Needs
     4.  Brainstorming                           4. Competition
                                                 5. Import 
                                                 Substitution
                                                 6. Market Research
                   Ms. Marshall 6th year Business
      INTERNAL SOURCES OF 
      IDEAS – NEW 
    Source                       Explanation                  Example
    1. Skills and Hobbies        The entrepreneur own         Cully & Sully had a 
                                 strengths and interests      shared interest in the 
                                 often provide inspiration.   food industry.
    2. Experiences               Personal frustration with    Richard Branson set up 
                                 not being able to find a     Virgin Atlantic because 
                                 product or service or        he was not happy with 
                                 noticing a way to            the service he got with 
                                 improve it.                  other airlines. 
    3. Community Needs           Recognising community        e.g. a convenience store 
                                 needs & wants that are       beside new apartments.
                                 not being satisfied.
    4. Brainstorming             Everyone calls out as        e.g. Cadburys staff would 
                                 many ideas as possible,      do this when thinking of 
                                 none are dismissed.          new flavours
                      Ms. Marshall 6th year Business
     INTERNAL SOURCES – 
     EXISTING BUSINESS
   Source                Explanation                       Example
   1.                    The business could have an        e.g. Art Fry, a worker 
   Intrapreneurship      employee suggestion               at 3m, invented the 
                         scheme offering rewards.          Post-it
                         Idea generation and 
                         development techniques 
                         could be used.
   2.  Research &        Dept. could be staffed with       Pfizer – pharmaceutical 
   Development           innovative and technical          co – spends $7 billion 
                         staff to come up with new         annually on R&D
                         products.
                     Ms. Marshall 6th year Business
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...Skills r d hobbies experience s internal sources of communit ideas y needs intrapreneurshi p brainstormin g ms marshall th year business import substitutio n customer market feedback research co external state competitio agencies media product new existing all column one experiences development community intrapreneurship brainstorming competition substitution source explanation example and the entrepreneur own cully sully had a strengths interests shared interest in often provide inspiration food industry personal frustration with richard branson set up not being able to find virgin atlantic because or service he was happy noticing way got improve it other airlines recognising e convenience store wants that are beside apartments satisfied everyone calls out as cadburys staff would many possible do this when thinking none dismissed flavours could have an art fry worker employee suggestion at m invented scheme offering rewards post idea generation techniques be used dept staffed pfizer p...

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