Table of Contents
   1.    Executive Summary
   2.    Value Proposition
   3.    Background and history of the business
   4.    Mission, Vision, and Strategic Objectives
   5.    Strategy/Game Plan
   6.    Market Analysis
   7.    Target Market
   8.    Competitor Analysis
   9.    SWOT Analysis
   10.   Marketing Plan
   11.   Marketing Go To Plan
   12.   Business Structure
   13.   Human Resourcing strategy and policies
   14.   Taking Stock of What’s in the Business
   15.   Intellectual Property
   16.   Financial Plan
   17.   Business Information
   18.   Contact Information
 1. Executive Summary
   The executive summary gives an overview of your business plan.  
   Firstly, describe what your business does. 
   Secondly, include key statements or graphs that would depict where your business is at the 
   moment and where it is going.
   Top Tip: Do the Executive Summary last. In other words, complete the rest of the Business 
   Plan template and then decide what is most important that would be able to ‘sell / market’ 
   your business.
 1. Value Proposition
   What are your service offerings (products and services)?
   How is it unique? Describe why would your customers or potential customers buy from you 
   and not from your competitors? It must answer the “What’s In It For Me” for the customer.
   Think hard about how you can differentiate yourself from your competition.
   Think win-win, why it is good for your customer and why it will also be good for the business.
                Briefly describe how the business started and 
                where it is now.
                What are the major milestones in the business. 
                What can you boast about the business!
   Backgro      Summarise the products and services, your main 
   und and      customers, number of customers, where you are 
                located, number of employees, revenue, and 
   History      profits.
   of the 
   business
  Mission, Vision and Strategic Objectives
                            Mission
                            What is the purpose of the       Vision
                            business or what is its reason                                   Strategic 
                            for existence?                  Where does the business want  Objectives
                                                            to be in the future? E.g 3 to 5 
                                                            years from now                   Define strategic objectives. For 
                                                                                             example:
                                                                                             Grow the revenue by 10%
                                                                                             Grow profit margin by 15%
                                                                                             Increase market share by 3%
                                                                                             Develop two new innovative 
                                                                                             products by 30 June 2021
                                                                                             Increase the number of 
                                                                                             customers by 50%
                                                                                             etc