Concepts
  1. HTTP, HTML, URL, WWW
  2. Banner ad, pop up ad, click through ad, cookie
  3. Digital Darwinism
    – Why did Polaroid go bankrupt?
  4. Web 1.0
  5. Disruptive versus Sustaining Technologies
  6. Innovator’s Dilemma
  7. Ultimate Business Disrupters
  8. Ecommerce
  9. Ebusiness
  10. The Long Tail
   Disruptive versus Sustaining Technology
  • Innovator’s Dilemma 
   (Clayton Christensen) 
   –take advantage of disruptive technologies without 
    hindering existing relationships with customers, 
    partners, and stakeholders
   –What did exactly went wrong with  Xerox, IBM, 
    Sears, and DEC?
   –Why did Polaroid go bankrupt?
         An Ultimate Business Disruptor
    • WHAT was the disruptor
     – The Internet and the World Wide Web 
     – DARPA/ARPANET
    • HOW did it work?
     – Organizations must be able to transform as markets, 
      economic environments, and technologies change
    • WHY did it help businesses succeed?
     – Focusing on the unexpected allowed organizations to 
      capitalize on the opportunity for new business growth
        How did the Internet/WWW affect …
     The following Industries …
     1.Automobile
       – Brokering (used car sellers/buyers)
     2.Publishing
       – Anyone can publish online content, e. g. Lulu.com
     3.Education/Training
       – Recertification for Doctors, Cisco certifications
     4.Entertainment
       – Buying/selling music online
     5.Retail
       – Online retail growing 10% annually ($250 billion in 2014)
     6.Travel
       – E.g. Expedia.com
    The Long Tail - Chris Anderson
      … is the tail of a typical sales curve
      … e.g. Netflix/Blockbuster
      1.How would you create a long tail?
      2.What are its disadvantages?
      3.What are the constraints of a long tail?