Industry 
                                                Revo 4.0
                                                Internet of 
                                                Things
                                                Global Free                    2
                                                Trade
                                                Globalization
    Preface
    English  has  become  the  most  widely  used 
    language in the world of trade and commerce. 
    Then, having an excellent knowledge of English 
    for  business  has  become  mandatory  for 
    success in any employee’s career. 
    Lingua Franca 
    in almost all of the developing nations all over 
    the world, English is the preferred language in 
    the  business  community  as  many  business 
    partners  nowadays  do  not  speak  the  same 
    native language.
    It  can  cross  international  borders  and 
    transcend language compatibility barriers that 
    have  made  English  the  most  sought  after 
    language in today’s corporate world.
    Organisations around the world rely on English 
    as  a  means  of  communication  in  everything 
    from  emails  to  corporate  documentation  to                                                      3
    even popular and well-read business resources 
    both in print and over electronic media.
     Communicate
     Fluency  in  English,  both  written  and  spoken 
     plays  a  critical  role  in  many  aspects  of 
     corporate  life  from  securing  employment  to 
     communicating  with  clientele  and  achieving 
     cohesive  business  partnerships  all  over  the 
     world.
     Command
     English has now become a global language for 
     business all over the world to such an extent 
     that  it  is  the  standard  official  language  in 
     certain  industries  such  as  the  shipping, 
     Financial,   trade,    commerce,  Oil,  Mining, 
     Energy, Travel Tourism, Manufacture and airline 
     industries.  Apart  from  having  an  impressive 
     command        of    spoken      English    today’s 
     competitive  corporate  culture  demands  an 
     equally impressive command of written English 
     as well. It is mainly because almost all forms of 
     business  communication  such  as  emails, 
                                                                                                                    4
     presentations,  sales  and  marketing  and  even 
     corporate legal documentation are now carried 
     out in English.
      You As Your Own Boss 
     Those  who  have  a  constant,  and 
     continuous  income  everyone  is  more  or 
     less  thinking  about  the  future  of  their 
     company. If you are conducting your own 
     business then, there is much more burden 
     on your shoulders than you are working 
     for  a  separate  business  entity.  Simple 
     explanation  –  in  addition  to  maintaining 
     your  company,  you  have  to  make  it  a 
     success on your own.
     English language is vital for that success 
     you have in your mind for your enterprise. 
     A  sound  knowledge  of  English  enables 
     effective    communication       with    your 
     potential customers. When you advertise 
     your  business,  greet  your  customer,                                                        5
     execute transactions, follow-up to ensure 
     customer  satisfaction,  English  comes 
     handy.  It  is  the  key  to  customer 
     relationship    management,        unlocking 
     opportunities that bring profit.
       Dealing, Negotiate 
       and Compete
     If   your  English  for  business  is 
     fluent,  it  gives  you  a  competitive 
     edge         against         other        business 
     adversaries  in  your  industry.  The 
     majority            of       people            would 
     understand  your  message  a  lot 
     better. Irrespective of his/her race, 
     believe,         social       background  or 
     religion,  you  can  also  win  the 
     confidence of your customer more 
     quickly.  Moreover,  you  can  keep 
     the bargaining power of your client 
     at check and drive the negotiations                                                                                   6
     your way.