INTRODUCTION TO ENTREPRENEURSHIP
                         Objectives
   Explain the concept of entrepreneurship 
   Outline the rewards and drawbacks of 
     entrepreneurship
   Identify the main personal , entrepreneurial 
     characteristics (PEC’s) of successful entrepreneurs
   Identify Supporting Enabling factors (SEF’s)
   Identify the factors that are driving the growth of 
     entrepreneurship
   Explain how to avoid the mistakes of               2
     entrepreneurship 
    WHAT IS ENTREPRENEURSHIP?
     Many see entrepreneurship as the mere emergence 
       of new businesses through the following ways
      New Business / New idea
      New Business / Existing idea
      Buying Existing Business
      Buying a franchise
      Entering into a family business
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     WHAT IS ENTREPRENEURSHIP?
     The way to make the economy more productive 
       and compete more effectively in the global 
       economy
     The essence of free enterprise because the birth 
       of new businesses gives a market economy its 
       vitality ( new jobs, products)
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     WHAT IS ENTREPRENEURSHIP?
     A new style of doing business
     An approach – way of seeing things and of doing 
       things differently
     Style of management ( Peter Drucker)
     High risk activity
     Ability to see change/ difficulties as a business 
       opportunity
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     WHAT IS ENTREPRENEURSHIP?
     Almost all definitions of entrepreneurship include:
     Initiative taking
     The organizing and reorganizing of 
       social/economic mechanisms to turn resources 
       and situations to practical account.
     The acceptance of risk or failure
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