PROPOSAL BISNIS 
                         “SkirtJab Store” 
               
               
               
         
         
         
               
                              Disusun oleh : 
                           RAHMA LUTHFITA 
                             1716000072 
                                   
             INSTITUT KEUANGAN PERBANKAN DAN INFORMATIKA ASIA 
              (ASIAN BANKING FINANCE AND INFORMATICS INSTITUTE) 
                              PERBANAS 
                               JAKARTA 
                    PROGRAM STUDI S1 EKONOMI SYARIAH 
                                2020 
         
         
         
                                                   
    
                                   
              LAPORAN STUDI KELAYAKAN 
                         “SkirtJab Store” 
                                   
                                                    
                                   
                              Disusun oleh : 
                                   
                           RAHMA LUTHFITA 
                             1716000072 
         
         
         
        
            
                         DAFTAR ISI 
                             
       DAFTAR ISI ................................................................................................................................... i 
       RINGKASAN EKSEKUTIF ........................................................................................................ iii 
       BAB I PENDAHULUAN .............................................................................................................. 1 
          1.1 Pendahuluan ................................................................................................................. 1 
          1.2 Tujuan Membuat Laporan Studi Kelayakan Bisnis Syariah ........................................ 4 
          1.3 Kunci Kesuksesan Bentuk Usaha SkirtJab Store ......................................................... 5 
       BAB II ANALISIS MAKRO EKONOMI ..................................................................................... 7 
          2.1 Analisis Ekonomi ......................................................................................................... 7 
          2.2 Analisis Demografi ...................................................................................................... 9 
          2.3 Analisis Sosial Budaya ............................................................................................... 11 
          2.4 Analisis Hukum dan Politik ....................................................................................... 12 
          2.5 Analisis Teknologi ..................................................................................................... 13 
       BAB III ANALISIS STRENGTH, WEAKNESSES, OPPORTUNITY, THREAT (SWOT) .... 14 
          3.1 Strength ...................................................................................................................... 14 
          3.2 Weaknesses ...............................................................................................................  14 
          3.3 Opportunity ................................................................................................................ 15 
          3.4 Threat ......................................................................................................................... 15 
       BAB IV SUMBER DAYA MANUSIA ...................................................................................... 16 
          4.1 Kemampuan Pemilik .................................................................................................. 16 
          4.2 Jumlah Tenaga Kerja dan Gaji ................................................................................... 16 
          4.3 Job Specification ....................................................................................................... .17 
          4.4 Job Description ........................................................................................................... 18 
       BAB V  PRODUKSI / OPERASIONAL ..................................................................................... 19 
          5.1 Lokasi Usaha .............................................................................................................. 19 
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                               5.2 Proses Produksi .......................................................................................................... 19 
                               5.3 Kualitas Produk Barang atau Jasa .............................................................................. 20 
                               5.4 Penggunaan Teknologi ............................................................................................... 21 
                     BAB VI PEMASARAN ............................................................................................................... 22 
                               6.1 Segmentasi Pasar ........................................................................................................ 22 
                               6.2 Targeting .................................................................................................................... 23 
                               6.3 Positioning ................................................................................................................. 23 
                               6.4 Potensi Pasar .............................................................................................................. 24 
                               6.5 Proyeksi Penjualan ..................................................................................................... 26 
                               6.6 Bauran Pemasaran ...................................................................................................... 27 
                     BAB VII KEUANGAN ............................................................................................................... 29 
                               7.1 Investasi Awal ............................................................................................................ 29 
                               7.2 Biaya-Biaya ................................................................................................................ 31 
                               7.3 Modal Kerja Awal ...................................................................................................... 32 
                               7.4 Analisis Cashflow ...................................................................................................... 36 
                               7.5 Payback Period ........................................................................................................... 37 
                               7.6 Net Present Value (NPV) ........................................................................................... 37 
                               7.7 Profitability Index (PI) ............................................................................................... 38 
                               7.8 Internal Rate of Return ............................................................................................... 38 
                               7.9 Breakeven Point ......................................................................................................... 39 
                     BAB VIII KESIMPULAN DAN REKOMENDASI .................................................................. 41 
                               8.1 Kesimpulan ................................................................................................................ 41 
                               8.2 Rekomendasi .............................................................................................................. 42 
                     DAFTAR PUSTAKA .................................................................................................................. 43                                          
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