Kfc Pdf 216584 | 2013 Globalisation And Locationalisation Of Fastfood Chme Paper

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globalisation and its challenges in china case studies of kfc chen wei available from sheffield hallam university research archive shura at http shura shu ac uk 25735 this document is ...

Filetype PDF | Posted on 18 Feb 2023 | 2 years ago

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...Globalisation and its challenges in china case studies of kfc chen wei available from sheffield hallam university research archive shura at http shu ac uk this document is the author deposited version you are advised to consult publisher s if wish cite it published chem conference unpublished copyright re use policy see information html localisation fast food products study dr yanan liu abstract purpose explore importance product western market an emerging providing huge potential for mnes global expansion however because social cultural differences immense challenge companies choose right marketing strategy when they move into culture has a significant influence on chinese customers behaviour loyalty uses as investigate adaptation international reason using was first company moved now leader primary sources data were collected via questionnaires group interviews finding reveals that plays crucial role success secures competitive position sector provides valuable suggestions develop th...

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Posted on: 18 Feb 2023 | 2 years ago
Tag: download pdf, 2013, globalisation, locationalisation, fastfood, chme, paper,
Filetype: PDF
File size: 0.92 MB
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