DAFTAR ISI
                          ABSTRAK.....................................................................................................................        i
                          ABSTRACT...................................................................................................................        ii
                          KATA PENGANTAR....................................................................................................                iii
                          DAFTAR ISI..................................................................................................................      vi
                          DAFTAR GAMBAR.....................................................................................................                ix
                          DAFTAR LAMPIRAN.................................................................................................                 xii
                          BAB I : PENDAHULUAN...........................................................................................                     1
                                       A. Latar Belakang Masalah..............................................................................               1
                                       B. Rumusan Masalah........................................................................................            9
                                       C. Identifikasi Masalah.....................................................................................          9
                                       D. Tujuan Penelitian.........................................................................................        11
                                       E. Manfaat Penelitian........................................................................................       12
                          BAB II : KAJIAN PUSTAKA......................................................................................                    14
                                       A. Landasan Teori.............................................................................................      14
                                           1. Komunikasi Persuasif..............................................................................            14
                                                 a. Pengertian Komunikasi Persuasif .......................................................                14
                                                 b. Unsur-unsur dalam Komunikasi Persuasif...........................................                      16
                                                 c. Prinsip dalam Komunikasi Persuasif...................................................                  18
                                                 d. Teknik Komunikasi Persuasif..............................................................              29
                                                 e. Efek Komunikasi Persuasif..................................................................            23
                                           2. Kampanye................................................................................................     26
                                               a. Pengertian Kampanye..........................................................................            26
                                               b. Fungsi Kampanye................................................................................          28
                                               c. Jenis Kampanye....................................................................................       30
                                               d. Seleksi Media Kampanye.....................................................................              32
                                               e. Kampanye dengan Interaksi Simbolik.................................................                      32
                                           3. Kekerasan Seksual...................................................................................         32
                                                                                           vi
                                                 a. Pengertian Kekerasan Seksual.............................................................                   32
                                                 b. Permasalahan Kekerasan Seksual........................................................                      35
                                                 c. Pemulihan Korban Kekerasan Seksual................................................                          37
                                                 d. Keadilan yang Memulihkan.................................................................                   41
                                        B. Penelitian Terdahulu.....................................................................................            43
                                        C. Kerangka Pemikiran.....................................................................................              47
                           BAB III : METODE PENELITIAN............................................................................                              49
                                        A. Subjek Penelitian.........................................................................................           49
                                        B. Desain Penelitian..........................................................................................          54
                                        C. Jenis Data.....................................................................................................      55
                                        D. Teknik Pengumpulan Data...........................................................................                   57
                                        E. Teknik Analisis Data....................................................................................             60
                           BAB IV : HASIL ANALISIS DAN PEMBAHASAN.................................................                                              63
                                        A. Gambaran Umum.........................................................................................               63
                                             1. Lentera Sintas Indonesia..........................................................................              63
                                             2. Kampanye #MulaiBicara.........................................................................                  68
                                        B. Analisis ........................................................................................................    71
                                             1. The yes-response technique......................................................................                72
                                             2. Putting It Up to You..................................................................................          95
                                             3. Stimulated Disinterest..............................................................................          101
                                             4. Transfer ...................................................................................................  113
                                             5. Bandwagon ..............................................................................................      124
                                             6. Say It with Flowers..................................................................................         131
                                             7. Don’t Ask If, Ask Which............................................................................           139
                                             8. The Swap Technique.................................................................................           144
                                             9. Reassurance.............................................................................................      147
                                             10. Technique of Irritation...........................................................................           153
                                        C. Hasil Penelitian dan Pembahasan................................................................                    162
                                                                                             vii
                            BAB V : PENUTUP......................................................................................................                189
                                         A. Simpulan......................................................................................................       189
                                         B. Saran.............................................................................................................   192
                            DAFTAR PUSTAKA....................................................................................................                   195
                            TRANSKRIP WAWANCARA.....................................................................................                             198
                                         A. Transkrip Wawancara dengan Wulan Danoekoesoemo..............................                                         198
                                         B. Transkrip Wawancara dengan Muhammad Rizki Rastra............................                                         228
                                         C. Transkrip Wawancara dengan Astri Hashilah.............................................                               249
                            LAMPIRAN...................................................................................................................          263
                                                                                               viii