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retail pharmacy business overview and growth perspectives speaker nikoloz gamkrelidze may 2022 ghg com ge content retail pharma overview o local and international presence o international franchises o e commerce ...

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                                                Retail (pharmacy) business overview and growth perspectives
                                                                                 Speaker: Nikoloz Gamkrelidze
                                                                                                        May 2022
                                                                                                       ghg.com.ge
                                                                                                                Content
                                       Retail pharma overview
                                          o Local and international presence 
                                          o International franchises
                                          o E-commerce
                                          o Market update
                                       Financial Performance overview 
                                       Strategy on local and international markets 
                                                                                                                         2
                                                         The largest pharmaceuticals retailer in Caucasus
                                    Local and international presence 
                                                                     Georgia:
                                                             Population, millions (2021) – 3.7
                                                             Nominal GDP, USD bn (2021) – 18.7
                                                             GDP Per Capita, USD (2021) – 5,014 
                                                    Armenia:
                                            Population, millions (2021) – 3.0
                                            Nominal GDP, USD bn (2021) – 13.9                      Azerbaijan:
                                            GDP Per Capita, USD (2021) – 4,701              Population, millions (2021) – 10.1
                                                                                            Nominal GDP, USD bn (2021) – 54.6
                                                                                            GDP Per Capita, USD (2021) – 5,398
                                                359                                 7
                                                Pharmacies                          Stores 
                                                                                    5 in Georgia 
                                                353 in Georgia                      2 in Armenia
                                                6 in Armenia              Optics     1
                                                                                     Store
                                                                                     Georgia
                                                                                                                                             3
                                                                                                                                                      Two separate brands under retail
                                                                                   111 pharmacies                                                                                                                   248 pharmacies
                                                                                            105 Georgia                                                                                                                                Georgia 
          Concept:                                                                             6 Armenia
          •Pharmacy & More
          •Shopping mall type with brand Shop-In-Shop formats 
          inside
          •Middle/high segment brands
          •Lifestyle brand: Retail banner for top brands
          •300sq.m. plus new formats                                                                                                                                                                         Product Categories
            Concept                                                   Product Categories                                                     Concept
          •Main cities, city centers, shopping malls
            •  Pharmacy & More                                         •   Rx & OTC medicines                                                •   Contemporary Pharmacy                                     •   Focus on Rx & OTC medicines
          •New service experiences, self checkout, digitalization
            •  Big formats, Shop-in-Shop model inside                  •   Personal care                                                     •   Professional pharmacist care                              •   Patient care products
            •  Middle and high customer segments                       •   Lab retail                                                        •   Middle and low customer segments                          •   Basic (mass demand) body, face and 
          •E-commerce: GPC platform as core for loyalty, other e-
            •  Main cities, city centers, shopping malls               •   Optics, sunglasses, lenses, perfumes,                             •   Full geographical coverage – standalone,                      hair care non-med categories for basic 
            •  Intensive marketing of product brands                                                                                             hospitals, inside store formats                               low and middle customer segment
          commerce platforms as traffic generator 
            •  Average size c.130 sq.m                                     make-up, toys, books, baby and mother                             •   Average size 80sq.m
                                                                           care, orthopedics, healthy food and 
          •                                                                food supplements, sport, home and 
                                                                           lifestyle devices 
                                                                                                                                                                                                                                                           4
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...Retail pharmacy business overview and growth perspectives speaker nikoloz gamkrelidze may ghg com ge content pharma o local international presence franchises e commerce market update financial performance strategy on markets the largest pharmaceuticals retailer in caucasus georgia population millions nominal gdp usd bn per capita armenia azerbaijan pharmacies stores optics store two separate brands under concept more shopping mall type with brand shop formats inside middle high segment lifestyle banner for top sq m plus new product categories main cities city centers malls rx otc medicines contemporary focus service experiences self checkout digitalization big model personal care professional pharmacist patient products customer segments lab low basic mass demand body face gpc platform as core loyalty other sunglasses lenses perfumes full geographical coverage standalone hair non med intensive marketing of hospitals platforms traffic generator average size c make up toys books baby mot...

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