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Title: Herbalife 2015 Member Testimonial Claim Brochure ID: SF Proof No: B Date: 16/10/15
Social Media Story Examples
Best Practice for Herbalife encourages Members to publically share their story if it is typical and representative of what the average Share your
Independent Herbalife Members consumer or person in the audience could expect to achieve. To keep your story clear, concise and factually true,
use the following guide on how to share your results.
Whenever posting about weight loss or product “Before Herbalife I…” Herbalife
stories, you must always use the appropriate 1What was your daily lifestyle like and how did you feel?
disclaimer. “Then I…”
2This is when you explain what changes you made in your life. For example, how you first got started with
Post information about realistic results that can Herbalife, what changes you made to your lifestyle and the Herbalife products that you used. story
“Now I…”
®
be achieved using Herbalife products. Additionally, 3Explain how you’re feeling now – e.g. more confident, happier and healthier.
advise that weight loss occurs through a combination
of good nutrition, increased physical activity and The emotional impact of your story will have the greatest impact on the person listening.
eating a kilojoule-controlled diet.
If you make an income claim online (which
includes lifestyle photos), it must be true and not
misleading, supported by written proof of the y
claim and accompanied by income disclaimer or
and Statement of Average Gross Compensation. t
For example, if you want to post a picture of your
family on a Herbalife vacation, you must include the
income disclaimer on the photo: oduct S
r
Income applicable to the individuals (or examples) P
depicted and is not a representation of the average
earnings. For average financial performance data, see
the Statement of Average Gross Compensation paid
by Herbalife at Herbalife.com and MyHerbalife.com. Lanna Lubbe, Cape Town Sheereen Fick, Durban Sibongile Habedi, Cape Town
All claims must be: Disclaimers are required by law to help consumers Weight-loss disclaimer:
Factually true and stated in a manner that is not misleading have a clear understanding of any written and verbal Herbalife Weight Management Programme includes, amongst
Supported by written proof of the claim(s) stories. This includes (but is not limited to) stories in: other things, a balanced diet, regular exercise, an adequate
Accompanied by the required disclaimer daily fluid intake, nutritional supplementation where required
Presentations and personal websites including and appropriate rest. Individual results will vary.
It is essential to emphasis the importance of marketing and social media
selling products. Independent Herbalife Members do not make Nutrition Club posters and advertisements Earnings disclaimer:
money from recruiting. Herbalife Members are compensated for Invitations, business cards and flyers Income applicable to the individuals (or examples) depicted
personal product sales and sales generated from their downline. Disclaimers and is not a representation of average earnings. For average
financial performance data, see the Statement of Average
Gross Compensation paid by Herbalife at Herbalife.com
and MyHerbalife.com.
Title: Herbalife 2015 Member Testimonial Claim Brochure ID: SF Proof No: B Date: 16/10/15
Share Your Herbalife Story Say What’s Typical Show What’s Possible Guardrails
Always say how you incorporated a change in lifestyle and
exercise as part of your story.
Substituting one daily meal of an energy restricted “By substituting one meal a day with Formula 1, Highlight a balanced diet or balanced meal(s) alongside the
diet with a meal replacement contributes to the I’ve kept my weight off for the past two years.” * use of Formula 1.
Be responsible and keep your weight loss in your personal
maintenance of weight after weight loss. * story to reasonable levels.
y Examples “With the support of my coach, changing my diet and Use pictures if you want to illustrate your results. Only present
Substituting two daily meals of energy getting regular exercise, in combination with Herbalife ‘Now I…’ photographs. Do not make reference to before and
or after photographs depicting weight loss.
t restricted diet with meal replacements Formula 1, I feel I am at my best weight in 15 years. Be sure that any weight loss represented is reasonable.
contributes to weight loss. * I now play football with my mates twice a week, It is also nice to include how your weight-loss helped you
and buy smaller size clothes!” * resume specific activities that you love, or how it made you
oduct S feel / changed how others feel about you.
r The emotional impact of your story will have a great impact
Creating a powerful story P on someone listening.
The people you speak to will want to know how you * EFSA Journal 2010; 8(2):1463 Always add the appropriate weight loss or product disclaimer.
achieved your results.
Therefore, it’s important to include details in your Share your lifestyle changes and how Herbalife has
success story and always stay consistent. If you can had a verifiable impact on your income
make an emotional impact, you have more of a chance “When I started, I really jumped in and worked hard, Talk about the benefits of being your own boss.
which enabled me to get my monthly income up to Always emphasis your hard work and dedication.
of being able to connect with them. Your story and photos should be typical and
y Examples “A typical Supervisor in Herbalife makes R2780 R2780 a month by my third month in the business.” representative and not excessive to an average person.
per month when you look at our Statement of If you earn a certain amount a month then it’s fine to
or “By working hard and focusing on my business, share if you really want to.
t Average Gross Compensation.” Be honest that different amounts are earned by
I was able to move my family from a 2-bedroom different people.
apartment to a 3-bedroom apartment. Now my Be sure to reference the “Statement of Average Gross
Engaging Authentic Verifiable two girls get to have their own bedroom.” Compensation” to show typical earnings at different
levels at Herbalife.
Earning S Always add the appropriate earnings disclaimer.
Herbalife products are classified as foodstuff, Product Brochure - Autumn/Winter 2015 You can use the
complementary and alternative medicine (CAM) Product Story Guide
or cosmetics and are therefore not designed to template available on
GOOD STORY alleviate any medical conditions. myHerbalife.com
This means that you should avoid using words such as: ‘prevent’, with a clear reference
Protect your business with facts ‘diagnose’, ‘treat’, or ‘cure’ as those terms are associated with medicines to the changes that you live a healthy
When you share a story, you are making a claim and cannot be used when talking about Herbalife products. have made along the
about Herbalife products and/or the business References to specific medical conditions are not allowed, way in terms of healthy active lifestyle
opportunity. Therefore, it must be truthful, accurate for example: Diabetes, osteoporosis, headaches, migraines, eating and exercise. and start
and not misleading. Weight loss claims associated pregnancy, digestive disorders etc. These should never be used, Do not refer to them my day with
even when giving verbal product stories.
with Herbalife products are prohibited, according Issue 52 as ‘Before’ and Now I... a Herbalife
Check out the Product Brochure, or visit myherbalife.com to find out product
to South African legislation. information that can be used when telling your story. ©2013 Herbalife International, Inc. All rights reserved. Printed in Europe. August 2013, 00000000 2013 Nutrition for a better life. ‘After’ pictures. Breakfast.
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