189x Filetype PDF File size 0.73 MB Source: www.cancercouncil.com.au
Front-of-Pack Food Labelling Traffi c light labelling gets the green light Acknowledgements Thank you to Ipsos-Eureka Social Research Institute, who conducted the fi eld work for this research. Thank you also to Which?, UK, who generously provided their consumer research report to inform our study. Suggested citation Kelly B, Hughes C, Chapman K, Louie J, Dixon H, King L On behalf of a Collaboration of Public Health and Consumer Research Groups. Front-of-Pack Food Labelling: Traffi c Light Labelling Gets the Green Light. Cancer Council: Sydney 2008. Available at: http://www.cancercouncil.com.au/nutrition/foodlabellingreport Contents Key Findings 4 Background 5 Study Aims 6 How Was the Study Conducted? 6 The Labelling 6 The Products 8 The Survey 9 Key Results 10 One consistent front-of-pack food labelling system or multiple systems? 10 Which nutrients should be included on the front-of-pack label? 10 Which front-of-pack labelling system did consumers think would be the easiest to use? 11 Which front-of-pack labelling system could consumers actually use? 11 Rating the healthiness of a single food product 11 Assessing the level of nutrients in a single food product 14 Comparing the healthiness of two food products 15 Perceived speed of comparing the healthiness of food products 16 Conclusions - What These Findings Mean 17 Call to Action 19 Arguments For and Against Traffi c Light Food Labelling 20 Can You Pick the Healthier Food Choice? 23 References 23 3 Front-of-Pack Food Labelling Report Scenario Key Findings and Recommendations As a busy mum, Sue Jones » Australian consumers report limited rushes to the supermarket use of nutrition information currently on her way home from presented on food packages, and indicate strong support for nutritional work to pick up some information to be placed on the front ingredients to feed her of food packages, particularly for family for dinner. As she nutrients that should be consumed in limited amounts, such as saturated enters the supermarket fat, sugar, total fat and sodium. she is faced with thousands of different » Consumer research, presented in food products, of varying this report, shows that Traffi c Light nutritional quality. She front-of-pack food labelling, when compared with other front-of-pack doesn’t have time to look labelling systems, is signifi cantly more at the nutrition information effective in assisting consumers to panel on the back of select healthier food products, leads to food packages. What Sue more accurate assessments of nutrient levels, and is easier and quicker to use. really needs is nutrition information at-a-glance to » Results from this study indicate that help her to select healthier Traffi c Light food labelling: food products quickly. • Allows consumers to correctly identify healthier food products • Assists consumers to make comparisons between products easily The solution? • Allow consumers to make these comparisons at a glance Traffi c Light front-of-pack food labelling. » To maximise the ease and accuracy with which consumers make healthy food choices, regulations should be introduced to mandate Traffi c Light front-of-pack food labelling on all Australian food products. 4
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