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S
ANONE
DOMMITMENT
C
NUTRITION
COMMITMENTS
FOREWORD
CONTENTS
OBJECTIVES AND SCOPE – 04 –
OF THE DOCUMENT Guiding principles
• A base for fundamental principles – 06 –
and commitments: provide Our 6 nutrition commitments Health through food
principles to guide decisions, – 7 –
stipulate our standards and rules, Commitment #1 is a necessity
share our commitments. Back
bone of nutrition at Danone, one – 8 –
consistent document, coherence Commitment #2 and a responsibility
between our actions. – 9 –
• Our vision of Nutrition: fully Commitment #3
embedded in Alimentation vision, as – 10 –
an essential enabler of Alimentation. Commitment #4
Match the triple win by Danone, At Danone we believe that providing health sales were generated in healthy categories, based
especially healthier choice. – 11 – through food is not only a necessity but also our on official public health recommendations (waters,
• A guide to implementation of Commitment #5 responsibility. early life nutrition, medical nutrition and fresh dairy
procedure or protocol: aiming for products).
compliance. Base for audit, – 12 – Today’s modern societies, because of more
reporting, monitoring. Commitment #6 sedentary lifestyles and less healthy eating habits, Our portfolio of products, combined with our
are facing major public health issues. broad range of activities to promote healthy diets
• These are the Danone Nutrition – 13 – and lifestyles, allows us to have a positive collective
Commitments that will be a Governance In this context, we aim to help people adopt eating impact, ensuring healthier lifestyles and nutrition
cornerstone of the Categories – 14 – and drinking habits that are both healthy and for all, at all ages.
engagement plan. Danone's key policies relevant for them, whatever their age, culture or
personal preferences. For us, nourishment goes Danone has thus a significant global footprint.
beyond foods and beverages and should be This allows us to have an even more meaningful
considered in its broadest sense, including contribution towards meeting the diet-related health
nutrition, taste, social and cultural dimensions. challenges the world is facing today.
This is what we call ‘Alimentation’.
We also invest in research to understand local
Version: 2 Through alimentation, we can play an important public health challenges and local eating and
History: April 2017 role. We are moving from selling food to encouraging drinking practices. These research programs enable
the adoption of dietary habits that contribute us to promote healthier choices that are relevant
Approval procedure: Prepared by DANONE NUTRITION STEERING / Approved by R&D EXEC AND WBU BOARDS / toward preserving health. Last year, 88% of Danone’s to the communities’ habits.
rd
PCB VALIDATION: September 23 2016
Internal Target Group: General Managers / General Secretary / Danone Nutrition Steering
Document Owner: Global Nutrition Director & VP Corporate Affairs
Level of confidentiality: External use
Number of pages: 16
Language: English
02 03
GUIDING PRINCIPLES GUIDING PRINCIPLES
Local patterns as With the best
the cornerstone of our model we can do, always
Because eating habits are rooted in cultural, social beliefs and behaviors, Danone is committed to create, manufacture and provide to consumers
our nutrition model takes into consideration local eating and drinking products that are safe and balanced. This implies our obligation to act in
patterns and relies also on the understanding of local health and a sustainable and responsible way worldwide, to respect the highest
nutrition challenges. This is the reason why we have a country – and quality standards, and seek to have a positive impact on the environment.
community-based approach. Thanks to this approach, we can offer We stand by all our products and services with pride and guarantee
healthier options that are relevant to the local diets and preferences their quality – whatever consumers may choose, and wherever they
and better impact eating and drinking practices. may do so.
A healthy diet starts Research
is our best ally
with healthy products
Beyond food composition, a healthy diet is about eating and drinking Danone’s Nutrition vision is supported by investment in research, in
everyday a variety of balanced nutrient-rich foods and beverages in both hard and social sciences on one hand, and in the continuous
quantities that meet individual needs. Danone focuses on a portfolio of nutritional improvement of products on the other. These research
healthy categories (based on public health recommendations and activities allow us to simultaneously enhance the nutritional value of our
dietary guidelines) that are beneficial to health on a daily basis as they products and inspire consumers to adopt healthier diets and lifestyles.
are of good nutritional quality and considered to be relevant to public We also aim to measure the current impact of our actions on diet and
nutrition policies and guidance (waters, early life nutrition, medical health.
nutrition and fresh dairy products).
An enjoyable experience Not alone,
represents a key driver but with partners
for a healthier diet and stakeholders
To help people around the world adopt healthier eating and drinking Public health challenges require involvement from all players. Industry is
habits, we believe that an enjoyable experience is key. Beyond variety, only one part of the chain. We will stand firmly by our belief that it is
portion sizes, number of calories, or nutritional quality, taste and texture better to walk together than apart, working with local authorities and
play an important role to provide a pleasurable experience. This is why engaging with other stakeholders in our common quest to find better
we are able to maintain wherever possible consumer preference while solutions for health through food. Such partnerships will also allow us
offering a healthier option. to ensure greater relevancy of our actions and a stronger collective
impact on the public health challenges the world is currently facing.
04 05
OUR 6 COMMITMENTS
COMMITMENT #1
Continuously improve the nutritional
Danone has decided to take its nutritional charter one step further and implement nutrition commitments
containing stronger, more measurable and time-bound commitments to evaluate its performance. quality of our products
Danone focuses mainly on categories that are
beneficial to health on a daily basis. Compared to FOCUS
other alternatives, most of the company’s products
(waters, maternal and baby nutrition, medical Reduce sugar: a priority
nutrition and fresh dairy products) are of good
nutritional quality and considered to be relevant Regarding the Fresh Dairy products, Danone
according to public nutrition policies and dietary has already reduced sugar and fat content of
guidance. brands in many countries. For example in
Danone’s ambitious nutritional targets have been Brazil, Danonino, the brand aimed at kids
continuously updated to improve the nutritional between 3 and 6 years old, has been
COMMITMENT #1 COMMITMENT #2 COMMITMENT #3 quality of products. Today, Danone has set up new progressively improving since 1999 with
Continuously improve Design healthier Further reinforce our targets with the objective to meet them by 2020 reductions in sugar and fat content (of 32%
for all its categories of products. They are based on and 35% respectively). It contains calcium,
the nutritional alternatives relevant for expertise on the official nutrient intake recommendations (WHO, vitamin D plus iron, zinc and vitamin E, based
quality of our products consumers understanding of local EFSA, US, IOM, etc.), the latest scientific references on local deficiencies. In Germany, the kids
nutrition practices and on dietary practices as well as in-house targets brand “Fruchtzwerge” has reduced its sugar
public health contexts developed from Danone’s research programs. content by 25% since 1991. In Canada, added
sugars in Danino drinks have been reduced
Concerning Maternal and Baby Nutrition, we support by 18% since 2013. We reduced the sugar
WHO public health recommendations calling for content of our range of Aquadrinks by 25%
exclusive breast-feeding for the first six months between 2007 and 2014.
of infancy and continued breast-feeding up to two
years of age and beyond, combined with the safe and
appropriate introduction of complementary foods.
Find our nutritional targets published on the Danone
website at www.danone.com under Publications.
By 2020, 100% of our products will reach our
COMMITMENT #4 COMMITMENT #5 COMMITMENT #6 nutritional targets, which are based on our
Contribute to address Develop even more Provide the most publicly available standards. This will help us
local public health responsible marketing appropriate product optimize the nutrient density of our products 29%
challenges on which practices, especially to labelling to encourage to meet the needs of our consumers. In Africa,
given the specificities of eating practices and of Danone’s global sales in 2015
Danone can have a children healthier practices product ranges available in the region, Danone came from products whose
most favorable impact has the ambition to reach the general targets by nutritional profile was improved
through partnerships 2025 and has set intermediary targets for 2020. over the last 3 years.
06 07
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